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Loch Lomond
whisky agrees five year partnership with
The Open Golf Championship.
Two of Scotland's most iconic
exports, whisky and golf, are coming
together as independent Scotch whisky
distiller, Loch Lomond Group, announces
that they have agreed a five-year
partnership with The Open, the oldest
and most prestigious international Major
Golf Championship in the world.
Loch Lomond Whiskies’ partnership with
The Open is effective immediately and
runs until 2022. The five-year
partnership includes this years 147th
Open which takes place at Carnoustie in
Angus from 15th - 22nd July 2018. The
partnership will also include the
playing of the landmark 150th Open in
2021 at St Andrews, Fife, the home of
golf.
I have to say this has got to be a good
move for Loch Lomond Whiskies’ as there
has always been a close affinity between
whisky and golf with many golf fans also
demonstrating a passion for Scotch. The
partnership is sure to give Loch Lomond
the chance to introduce their
increasingly impressive range of
whiskies to a worldwide audience.
Known as "The One", The Open is the most
international of the major championships
with qualifying events across five
continents. The Championship is also
broadcast to 600 million households in
almost 200 countries around the world.
The partnership with The R&A includes
support of the Ricoh Women’s British
Open and will showcase globally the full
range of Loch Lomond Whiskies. It also
means the distiller’s innovative and
exciting range of single malts will
become "The Spirit of The Open".
The good news for whisky drinkers like
you and me is that as part of the
partnership with The Open, Loch Lomond
Whiskies will create a variety of highly
covetable limited editions, aimed at
both golf fans and whisky aficionados
alike.
Colin Matthews, CEO of Loch Lomond
Group, said: "We are extremely proud to
have agreed this prestigious partnership
and association with The R&A for The
Open and the Ricoh Women’s British Open.
There is an incredibly strong alignment
between the worlds of whisky and golf,
two of Scotland’s most iconic gifts to
the world. There is also a great fit
between those who follow golf and
whisky, with research showing clearly
that many golfers across the world enjoy
a regular dram.
"Our partnership with The R&A is the
perfect means for Loch Lomond Whiskies
to use the fabulous platforms of both
championships to grow further, both in
the UK and internationally, and it also
demonstrates our strong commitment and
ambition to becoming a premium global
brand."
You
will find Loch Lomond Whiskies current
whisky range available from specialist
online whisky shops
such as
Master of Malt
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