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Diageo has announced that its iconic
Islay Single Malt Scotch Whisky
Lagavulin is sponsoring this year’s
Islay Jazz Festival.

The Islay Jazz Festival is a
well-established annual event that takes
place over a weekend in September,
attracting hundreds of jazz lovers to
Islay from Scotland, the rest of the
United Kingdom, and overseas. The dates
of this year’s Festival are 17th – 19th
September.
The event will now be known as the
Lagavulin Islay Jazz Festival
The events of the Festival are spread
over three days and many venues on
Islay. In 2010 the Festival programme
features the lyrical pianism of Zoe
Rahman; the feel-good saxophone of Jesse
Davis; the Blue Note inspired Mercy,
Mercy, Mercy; award-winning Scottish
guitarist Graham Stephen; the commanding
tenor of John Burgess; and a new take on
1920s and 30's jazz from Nova Scotia
Jazz Band. Concerts are presented across
the island, in a mix of unique settings:
village halls, distilleries, bird
sanctuaries, and small bars and inns.
Three of the events will be staged at
Lagavulin Distillery.
Commenting on behalf of Lagavulin and
Diageo’s Classic Malts Selection, Nick
Morgan (Diageo’s Scotch Knowledge and
Heritage Manager) said:
“We are absolutely delighted to be able
to sponsor this world-class festival,
which brings so many discerning jazz
lovers to venues throughout Islay, which
has to be one of the world’s most
seductive islands. Crafted with skill,
love and inspiration, live jazz and fine
Malt Whisky are the best of partners,
enhancing enjoyment, relaxation,
community and good companionship.”
Fiona Alexander of promoters Assembly
Direct in Edinburgh welcomed the new
sponsorship by Lagavulin:
"The Festival is delighted to be
supported by such a fine Islay Whisky
and iconic brand. Its virtues of quality
character, complexity and rootedness in
its landscape are ones which the
Festival aspires towards".
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