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Jura whisky
gives core range a revamp.
Jura whisky has got a new look for its
core range of whisky. The packaging has
been revamped to make the brand stand
out on shelf and to clearly explain the
distinct flavour profiles of each
expression.
Each carton will have its own distinct
colour palette featuring a different
image, drawn from the landscape of Jura.
The image that adorns each carton
connects back to the whisky’s distinct
island story and sits beside a half
outline of the distinctive Jura bottle
shape. When the expressions are lined up
together the outlines join up to reveal
the whole outline of the iconic Jura
bottle.
Gemma Parkinson, Jura Brand Manager
commented: "2012 was an exceptional year
for the brand. We are now looking to
build on this momentum and release a new
creative look and feel that we hope will
resonate with consumers and help them to
truly identify with our brand story."
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