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6th November 2012 |
Jura whisky
launches 'Penny' Treasure Hunt in UK
cities.
 Jura
Whisky has today launched a penny
treasure hunt in four cities across the
UK, with forty bottles of Jura
Superstition to be given away to the
forty lucky finders.
Each week for four weeks, Jura Whisky
will be hiding ten pennies in one city,
visiting a different city each week.
Starting today in Edinburgh, the
treasure hunt will visit London next
week (week commencing 12th November),
followed by Manchester (week commencing
19th November) and finishing in Glasgow
(week commencing 26th November)
Inspired by the ancient superstition…See
a penny, pick it up, and all day long
you’ll have good luck, the good luck in
this instance is one bottle of Jura
Superstition for every penny found
(provided the finder can provide proof
of age).
Some of the pennies will be hidden
around famous landmarks, others in less
conspicuous places! To help treasure
hunters find the booty, Jura will be
leading its Twitter followers to the
pennies by Tweeting clues using the
hashtag #jurapennies. With each penny
comes a small set of instructions on how
to claim your good fortune.
The real-life treasure hunt has been
launched in support of Jura Whisky’s Win
a Million Pennies competition - the
single malt whisky brand’s biggest ever
online competition, providing its legion
of honorary Diurachs across the UK with
the chance to win £10,000.
To be in with a chance of winning this
incredible cash prize, entrants must
visit the Jura Whisky website
www.isleofjura.com and answer
a simple question. Thirteen other
entrants will also be blessed with some
Jura good fortune by winning a bottle of
the island’s award-winning Superstition
whisky. The competition closes on 23
December. All correct entries will be
entered into a prize draw, with the
lucky winner being drawn after 23
December. All entrants must be based in
the UK.
Jura Distillery Manager, Willie Cochrane
commented: "The Isle of Jura, and its
tight-knit community of less than 200
Diurachs, are well known for their
superstitions and tales of good fortune.
So what better way to celebrate this
eccentricity than sharing some of this
good fortune with our own whisky fans
across the UK? With forty bottles of
Superstition up for grabs across four
cities, there’s a lot of luck to be had.
In fact, for one of our honorary
Diurachs, this Christmas promises to be
very lucky indeed!"
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