|
Jura Launches
Elixir, The Ultimate Water of Life!
 Jura
distillery has today launched Jura
Elixir, a new addition to its core range
of whiskies. Jura Elixir 12 year old has
been finished in a mix of American White
Oak and Sherry casks and has been
bottled at 40% ABV.
This fruity and spicy expression pays
homage to local folklore which says that
the island water, which goes into the
whisky, has life-prolonging and mystical
health-giving properties. Some even say
it was blessed by St Columba around
560AD.
Several Jura residents are reputed to
have lived well into their hundreds,
including one man who, according to his
gravestone, lived to see 180 Christmases
in his house on Jura.
Jura Elixir is exclusively available to
buy in
Sainsbury’s stores nationwide
from today, 17th November, priced at
£16.49 per 35cl.
Jura Distillery Manager, Willie Cochrane
said:
"We have a tradition of drawing upon the
island’s myths and legends as
inspiration for our whiskies. And Elixir
is no exception. We would never say that
drinking whisky can make you live
longer, but it’s not called the water of
life for nothing you know!
"There’s something very special about
how whisky complements the bracing cold
of winter, and Elixir’s fruitiness and
spicy tones make it an ideal whisky
companion for the festive period. So why
not see if Elixir rings true to its name
this Christmas and join me in a toast
for long life?"
|
Keep up to date with
the latest whisky news and special
offers