Jura Launches
Caskaway Promotion for £10,000 Cask of
Whisky
Jura has today launched ‘Caskaway’, an
online promotion providing fans of the
single malt with a unique opportunity to
own their very own cask from the Jura
distillery, worth £10,000, at a fraction
of the cost.
About Caskaway
The islanders of Jura believe that
knocking on wood before drinking a dram
brings good fortune. So over a period of
8 weeks, whisky lovers all over the
world will have the chance to ‘knock’ on
a cask of whisky worth £10,000 and try
and earn some good fortune for
themselves. For every knock on the
whisky cask, the price will drop down by
£1. At the end of the 8 weeks, one lucky
participant will be chosen at random and
given the opportunity to own the cask at
its new price. So if there are 10,000
knocks, the price will be £0!
Whisky connoisseurs will only have one
chance to knock on the cask, but they
can also invite friends and family to
knock and bring the price down as low as
possible. Those who share the good
fortune with three friends or family
members will be automatically entered
into a weekly prize draw to win a bottle
of Jura 16 year old.
About the cask
The whisky itself started life maturing
in American white oak, before being
transferred to an Oloroso sherry cask
where it will be left to mature over the
years. The sherry wood acts as a silk
coat wrapped around this elegant spirit,
bringing citrus fruits and crushed
almonds with whispers of parma violets
and walnuts.
Although the special cask will remain on
the island, the lucky owner will receive
a handful of cases each year. In fact,
providing the angels don’t take too big
a share, the owner can look forward to
receiving a total of 100 bottles from
this unique cask. Each year’s release
will taste different as the whisky
matures longer in the sherry cask.
Distillery Manager, Willie Cochrane
said:
"This is a once in a lifetime chance for
real whisky lovers to own a truly unique
single malt from the Isle of Jura.
Having tried a drop of it myself, I can
vouch for certain that the lucky owner
will not be disappointed. And the best
thing about it is that every year the
whisky will mature and change in
flavour, due to its longer maturation in
the Oloroso sherry butt. So bring some
good fortune into your lives and get
knocking!"
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