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7th December 2012 |
Johnnie
Walker unveils the first release in a new
portfolio of travel retail exclusive whiskies - Johnnie Walker
The Spice Road.
 Johnnie
Walker have launched Johnnie Walker The
Spice Road the first release in the new
Johnnie Walker Explorers' Club
Collection, a new range which is
exclusive to travel retail. Johnnie
Walker The Spice Road is the first of
three bottlings in the Trade Routes
Series.
I believe this new range has been
inspired by the huge success of the
Johnnie Walker Double Black but the
Johnnie Walker Explorers' Club
Collection will remain exclusive to the
travel retail channel unlike the Double
Black which was later rolled out into
the domestic market. This really is a
huge investment by Johnnie Walker in the
travel retail sector.
The whisky of intriguing complexity,
rich flavour and exceptional smoothness
takes the John Walker & Sons tradition
of blending for big, bold flavour
inspired by influences from all over the
world, into the 21st Century.
From the four corners of Scotland to the
four corners of the world, Johnnie
Walker has always pushed boundaries to
discover new horizons.
From 1820, the Walker family and their
agents travelled the world, navigating
their way down the famous trade routes:
the Spice Road of Europe and Asia; the
Royal Route from Europe to Persia; and
the Gold Route of the Americas and the
Caribbean, in pursuit of adventures
bringing both new business and rich
experiences.
The first three blends in the
collection, collectively known as the
Trade Routes Series, are inspired by the
richness that could be found along the
great trade routes.
The first release, Johnnie Walker The
Spice Road is an evocative expression of
the vibrancy, aromas and spices that the
Johnnie Walker agents would have
discovered in the thriving markets
around Asia. It is a whisky of
exceptional smoothness and rich flavour,
matured in old oak casks for an intense
finish inspired by spice markets, but
still true to the Johnnie Walker
signature style.
"We specially selected whiskies to
create a bold blend of intriguing
complexity inspired by the richness of
this part of the world: there is a spicy
zestiness on the nose, balanced by fresh
citrus. The smooth, rich and honeyed
flavours on the palate, warmed by
cloves, ginger and vanilla sweetness,
give way to a smouldering finish of the
Johnnie Walker signature smoke,"
commented Master Blender Jim Beveridge.
With a recommended retail price of $43 /
€36.90 / £26, Johnnie Walker The Spice
Road will be available in duty free
stores in Europe, the Middle East and
Australia in December 2012. It will be
available in travel retail stores
globally from January 2013.
The second and third releases in the
Trade Routes Series - Johnnie Walker The
Gold Route and Johnnie Walker The Royal
Route will be available in travel retail
shops in 2013.
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