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19th September 2017 |
Johnnie
Walker releases limited edition Blade Runner 2049 whisky.
 Ever
wondered what Johnnie Walker Black Label
will look and taste like in the future,
now you can know. Thirty-five years on
since the iconic Scotch blend appeared
in the cult sci-fi classic Blade Runner
movie, the whisky is making a return to
the big screen in its highly-anticipated
sequel Blade Runner 2049.
To mark the release of the cult movie,
the iconic Scotch blend has announced
the release of Johnnie Walker Black
Label The Director's Cut which Johnnie
Walker Master Blender Jim Beveridge has
developed in collaboration with
visionary Blade Runner 2049 director
Denis Villeneuve.
Presented in a futuristic but still
iconic square shaped Johnnie Walker
bottle chosen by director Denis
Villeneuve, the futuristic Johnnie
Walker The Director’s Cut whisky which
was especially created by Jim Beveridge
is said to have the Johnnie Walker
trademark smokiness and contemporary
twist, with sweet fruity vanilla
flavours and is bottled at a 49% ABV
both for added intensity and as a nod to
the futuristic period in which the film
is set.
Beveridge commented on the futuristic dram, saying, "What we
have created in Johnnie Walker Black
Label The Director’s Cut is something
really special that fans will be able to
relate to and whisky drinkers will love.
I was truly inspired by Villeneuve’s
artistic vision for Blade Runner 2049
and how it could come to life in this
new blend. I learned that filmmaking is
much like blending--you have to
constantly be committed to creating the
best possible outcome. Johnnie Walker
blending tradition dates back to 1820
and I’m honoured to carry on the legacy
and collective memory of our other past
blenders to ensure that the same whisky
enjoyed today can be enjoyed responsibly
in 2049."
Johnnie Walker Black Label The
Director’s Cut is a limited release of
39,000 bottles worldwide which will be available to
Blade Runner and whisky fans from the 25th
September in the US, Asia,
Lebanon, Brazil and Western Europe out
of which 2,000 bottles will be available
here in the UK from
Amazon where it is currently
available to pre-order for £99.99 and
free delivery.
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