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27th February 2018 |
Johnnie
Walker Scotch whisky unveil the first
Striding Woman, Jane Walker, with the
launch of Johnnie Walker Black
Label The Jane Walker Edition.
 For
more than 100 years the iconic Striding
Man logo has has adorned Johnnie Walker
Scotch whisky bottles, he has had subtle
changes over the years but now for the
first time ever a bottle of Johnnie
Walker whisky is going to be adorned by,
Jane Walker, the first female iteration
of the brand's iconic Striding Man logo.
Jane Walker the first Striding Woman
will adorn special Jane Walker Edition
bottlings of the 12 year old Black
Label which will be available in the US
from March 2018 with a suggested retail
price of $34.00 for a 750ml bottle, 40%
ABV bottle.
The launch of the Jane Walker Edition in
March coincides with Women's History
Month and International Women's Day
celebrations and the brand see its
launch as a step forward by introducing
Jane Walker as a symbol of the brand's
commitment to progress.
Women have played a significant role in
the brand's history dating back to 1893,
when John Walker & Sons purchased the
Cardhu distillery from Elizabeth
Cumming. Cardhu is one of the single
malts that comprises Johnnie Walker
Black Label and is considered the
heartbeat of the blend. Elizabeth
Walker, the wife of founder John Walker,
was also fundamental to the creation of
their own blended whisky, working
alongside John and their son Alexander
in the original Walker grocery shop in
Kilmarnock, Ayrshire, Scotland.
Today, nearly 50 percent of the brand's
12 expert blenders are women, with
female leadership across marketing and
C-Level executives.
"Important conversations about gender
continue to be at the forefront of
culture and we strongly believe there is
no better time than now to introduce our
Jane Walker icon and contribute to
pioneering organisations that share our
mission," commented Stephanie Jacoby,
Vice President of Johnnie Walker. "We
are proud to toast the many achievements
of women and everyone on the journey
towards progress in gender equality."
To support this effort as part of Keep
Walking America, Johnnie Walker will be
donating $1 for every bottle of the Jane
Walker Edition made to organizations
championing women's causes, with a total
donation of up to $250,000, including a
donation of $150,000 to the Elizabeth
Cady Stanton and Susan B. Anthony Statue
Fund and its Monumental Women campaign.
Monumental Women, a non-profit dedicated
to creating a monument honouring
America's women suffragists in New York
City's Central Park, where there are 23
statues of historical figures but not
one honouring a real woman. Johnnie
Walker is proud to support this
incredible organization on a historic
initiative that will make public
representations of important women and
people of all backgrounds a reality in
the future.
"We are here to move history forward.
Our project honours Stanton and Anthony
as well as all the women who fought for
the largest nonviolent revolution in the
history of this nation, when over half
the population won the right to vote.
It's an instant history lesson. But most
of all, it's about completing the
journeys toward justice of the valiant
women who came before us and achieving
the full equality for women that they
were denied. Monumental change is
coming. We thank Johnnie Walker for
their support and recognizing the
importance of Women's History," said Pam
Elam, President, Elizabeth Cady Stanton
and Susan B. Anthony Statue Fund and its
Monumental Women Campaign.
In addition to
celebrating historic female figures
through the support of Monumental Women,
Johnnie Walker will also celebrate the
next generation of female leaders by
donating a portion of Jane Walker
Edition proceeds to She Should Run, who
are dedicated to inspiring women to run
for office.
You can
find the current Johnnie Walker whisky range available
from specialist whisky retailers such as
Master of Malt
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