Whisky Focus - New Look Unveiled For Jameson Irish Whiskey

New Look Unveiled For Jameson Irish Whiskey


11th January 2019
After 50 years the iconic green glass Jameson whiskey bottle gets a refresh.

New look Jameson Irish Whiskey bottle.Irish Distillers has unveiled a new look for its Jameson Irish whiskey, they have overhauled  the iconic green bottle and label which was first introduced back in 1968 but fans of the worlds most popular Irish whiskey needn't worry as it will still be the same smooth Jameson blended Irish whiskey that you will find in the bottle.

The new look was created by Stockholm’s Pond Design agency, the bottle shape now features a tapered body and a more generous shoulder curve, while a distinctive embossed label ‘eyebrow’ and heel at the base which is said to make the bottle more tactile and memorable to hold. The distinctive green glass bottle and easy-to-pour neck remain in place, in line with feedback from market research among bartenders and Irish whiskey drinkers.

The refreshed label is printed on textured paper and reinterprets key elements of the design – most notably the Jameson family crest – while still retaining the most recognisable features to create a more timeless and cohesive look. Messaging on the bottle has been streamlined to emphasise the triple-distilled production method of Jameson, which crafts its renowned smooth taste, and its Irish provenance. The update is underpinned by a more vibrant colour palette designed to stand out and includes a brighter red cap and fresher greens and creams on the label.

The iconic green Jameson bottle that is known around the world today was first introduced in 1968, when bottling was brought in-house at the Bow Street Distillery as the era of whiskey bonding came to an end. The signature green, cream and maroon colours were inspired by the stained-glass panels in the doors of the historic distillery, installed in the late 19th Century by then Production Manager George Jameson, and can still be viewed at the Jameson Distillery Bow street today. Over the past 50 years, the bottle has evolved with the times but key elements such as the green glass, family crest and ship have remained in place to inspire new whiskey drinkers with the Jameson story.

The bottle is constructed using pressure sensitive label (PSL) technology at Irish Distillers’ Fox & Geese bottling facility in Dublin – a new and more efficient process that allows for split labels to be applied to the glass bottles and a more premium finish. The new Jameson Irish Whiskey bottles will be available in Ireland from January 2019, and from the USA and other markets from March ahead of St. Patrick’s Day, and will be introduced across Jameson Caskmates, Jameson Black Barrel and Jameson Crested throughout the year.

You will find the current Jameson whiskey range available from specialist whisky shops such as The Whisky Exchange and Master of Malt
 

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