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22nd January 2015 |
Hello Dublin!
Jameson unveils the Jameson St. Patricks Day 2015 Limited Edition.
 Jameson
has unveiled its 4th annual limited
edition bottle as it gears up for St.
Patrick’s Day 2015. The Jameson St.
Patricks Day 2015 Limited Edition was
designed by award-winning, Dublin-based
illustrator, Steve Simpson, the bottle
forms the flagship of Jameson’s
much-anticipated ‘Hello Dublin’
celebrations in Dublin and around the
world this March.
Simpson’s innovative design captures the
soul, warmth and wit of the city where
Jameson was first crafted back in 1780,
with captivating imagery of landmarks
such as Trinity College and Clery’s
clock. The artwork also features real
Dubliner phrases on a map of roads to
represent the lifeblood of the city: the
people and their passion for Dublin. The
designer’s story – ‘Wherever I roam,
it’s Dublin my heart calls home’ – is a
prominent personal touch, reinforcing
the high regard in which the city is
held.
The result is an iconic limited edition
bottle with stand-out appeal that
balances the confident, inclusive and
contemporary personality of Jameson with
its rich, Dublin heritage. The bottle
will be sold in more than 30 markets,
demonstrating the global popularity of
Jameson with its St. Patrick’s Day
campaign and its success in raising the
momentum of Irish whiskey around the
world.
Daniel Lundberg, Global Brand Director
for Jameson, says: "Jameson is
synonymous with its hometown of Dublin –
both are steeped in heritage, have
infectious, welcoming personalities and
are leaders in contemporary craft, so
this limited edition bottle is our way
of paying homage to this great city.
"This year’s design successfully
captures the synergy between Jameson and
Dublin, giving consumers around the
world the opportunity to enjoy an
authentic St. Patrick’s Day experience
wherever they are."
The new limited edition bottle will be
available from March 2015 in 33 markets
around the world, including Russia,
Australia and Brazil at the recommended
selling price of €24 in travel retail
(or market equivalent).
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