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10th February 2014 |
Jameson
unveils 4th limited edition St Patricks
Day bottling design.
 Jameson
have unveiled the Jameson St Patricks
Day 2014 Limited Edition design for its
iconic whiskey. The St Patricks Day
design bottling has now become an annual
release and each years release has a
design which celebrates Ireland's rich
heritage. The design on this years
release was inspired by the sights,
sounds and atmosphere of Jameson's
hometown, Dublin.
The new limited edition bottle, which is
the fourth to be released by Jameson in
celebration of St Patrick’s Day, has
been designed by award-winning Irish
illustrator, Dermot Flynn, and will be
sold in 40 markets worldwide –
demonstrating the continued growth and
popularity for Irish whiskey, driven by
the ever-increasing popularity of this
iconic brand.
Dermot’s illustrated label features the
world-renowned Dublin pub, The Stag’s
Head; historical figures such as W.B
Yeats; and a selection of ‘local Dublin’
phrases to bring the city to life. The
bottle has been created for this limited
period and will be available in Travel
Retail and through on and off trade
customers in markets including Russia,
Japan and Australia from February 2014.
Daniel Lundberg, Global Brand Director
for Jameson, says: "In addition to its
smooth, balanced taste, one of the
things that whiskey fans around the
world tell us they love about Jameson is
its intrinsic Irish character. Jameson
embodies the down-to-earth character of
Dubliners so with this new limited
edition, we wanted to bring that to life
and celebrate the great city which
inspired John Jameson to make his now
iconic whiskey for the first time over
230 years ago. The new bottle design has
been very well-received by our customers
around the world resulting in more
markets than ever selling this year’s
edition, so we’re hopeful that Irish
whiskey fans around the world will love
it too and make it a part of their
special St Patrick’s Day celebrations,
wherever they may be."
Once again this year, Jameson will be
continuing its popular Jameson St
Patrick’s Live celebrations this year
with activity including its annual Live
Broadcast, which sees presenters from
radio stations from around the world
descending on Dublin to broadcast live
from the Old Jameson Distillery on St
Patrick’s Day; and an exclusive gig in
the city, featuring various leading
Irish acts and headlined by the
critically-acclaimed band, White Lies.
So what will you be toasting St Patrick
with on the 17th March?
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