Whisky Focus - Jameson's St. Patrick’s Day 2018 Limited Edition

Jameson's St. Patrick’s Day 2018 Limited Edition


5th February 2018
Jameson unveil their St. Patrick’s Day 2018 Limited Edition which this year has been inspired by the Fianna; Irish mythological warriors known for valuing loyalty and bravery – the foundation of every strong friendship.

Jameson's St. Patrick’s Day 2018 Limited EditionWith St. Patrick's Day on March 17th now on the horizon, Irish whiskey maker Jameson has unveiled its seventh annual limited-edition bottle label design for its iconic Jameson Irish blended whiskey.

For the Jameson St. Patrick's Day 2018 Limited Edition label design Jameson tell me that they have got together with a group of artists, representing the bravery, unity and opportunities that are possible when friends come together.

Irish illustrator Claudine O’Sullivan led the design process for this years limited release, recruiting two close friends from different creative fields to form a collective to curate the label. British designer, Alex Mellon, and Irish photographer Leonn Ward joined O’Sullivan, with the result being a design that celebrates the openness and spirit of friendship that Ireland is renowned for.

The Jameson St. Patrick's Day 2018 label is inspired by the Fianna; Irish mythological warriors known for valuing loyalty and bravery – the foundation of every strong friendship. Claudine’s soaring eagle, drawn by hand, represents the unity felt by the silhouette of three friends on a night out – shot against Dublin’s Ha'penny Bridge by Leonn. The three friends on the label are depicted rallying around banners and symbols representing Irish tribes of past and present, drawn by Alex, and are set to inspire whiskey drinkers around the world to come together and celebrate St. Patrick’s Day with Jameson.

As well as celebrating the traditional Irish traits each bottle of the limited edition is equipped with some modern technology, each bottle has a near field communication (NFC) chip which allows consumers to access content on www.jamesonwhiskey.com using their smart phone.

Head designer in the project, Claudine O’Sullivan, commented: "Over the past 18 months, Leonn, Alex and I have come together from our different disciplines with the same vision – to create a clean, fresh and impactful design that brings the spirit of the Fianna and Ireland’s history of embellishment in storytelling to life. On a personal note, it has been a dream come true to work with Jameson. My family lives on historic Jameson land both in Dublin and in Cork, so the whiskey has been in my life since before I can remember. Sláinte!"

The limited edition Jameson St. Patrick's Day 2018 bottling will be available from high street stores and from specialist online whisky shops such as Master of Malt
 

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