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9th August 2012 |
Jameson
highlights the World’s Greatest Urban
Escapes with the launch of a new travel
retail exclusive.
 Jameson, the world’s No 1 Irish whiskey,
has launched a new, innovative, limited
edition bottle that captures urban
iconography from some of the world’s
most exciting cities, while also
highlighting some of the best bars to
visit in these cities.
The Jameson Great Urban Escapes bottle
is available exclusively through Travel
Retail channels, for a limited period
from this month. It is aimed at urban
explorers who choose adventurous city
breaks over beach holidays.
The contemporary bottle is adorned with
logos and emblems from the top districts
of seven cities across the world,
including Dublin – the home of Jameson –
London, New York and Stockholm. It also
highlights 11 top bars in these cities
that locals would recommend you visit
and where Jameson is a whiskey of
choice. Bars featured include The Rusty
Knot in Manhattan, Queen of Hoxton, in
London, and Le Pompon, in Paris.
To support the launch, a city guide app
has been created that will provide
travellers with an insider’s guide on
what to see and do in four of the chosen
cities. To access the app consumers will
be directed to a QR code (see below) that will
feature on supporting POS material. For
those without access to smartphone
technology, a traditional printed city
guide will also be available alongside
the bottle which will further extend the
reach of the campaign.
International Brand Director for
Jameson, Nick Blacknell, says: "With 16%
volume growth year-on-year, the Travel
Retail sector continues to be a
significant focus for Jameson and its
international growth plans. With the
Great Urban Escapes bottle, we want to
capture the independent spirit displayed
by consumers who are increasingly taking
adventurous city breaks and offer them
alternative sites to visit that will
further enhance their urban experience."
The Jameson Great Urban Escapes bottle
is available now in key international
hubs across Europe, the Americas, Gulf
and Pacific Travel Retail.
Scan the QR code below to download the
free Jameson Great Urban Escapes.
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