Whisky Focus - Jameson Good Workers Great Whiskey Limited Edition

Jameson Good Workers Great Whiskey Limited Edition


15th January 2015
Jameson Good Workers, Great Whiskey, the first release in a new limited edition series of innovative packaging which celebrate the whiskeys rich heritage.

Jameson Irish whiskey has unveiled the first release in their new limited edition annual series of innovative packaging for their iconic Jameson whiskey. The series will celebrate the rich heritage of the worlds favourite Irish whiskey which sells over 20 million bottles per year.

The first release in the series, "Jameson Good Workers, Great Whiskey", has a carton which celebrates the craftspeople at the Midleton Distillery in County Cork where the whiskey is produced today. The carton highlights the key elements of the Jameson production process through an eye-catching, illustrated style with the use of textured paper. The depiction of the Jameson Barrel Man, which appears on every bottle of Jameson and portrays the distilleryís workers, sits alongside iconography representing Jamesonís use of locally sourced barley, triple distillation method and maturation processes, which have come together to craft Jamesonís world-renowned, smooth taste profile since 1780.

Each addition to the collection will tell a different story inspired by Jamesonís centuries old whiskey making process and the people that make it possible, "the Barrelmen", offering a unique in-hand, storytelling experience for whiskey drinkers. The series is the latest piece of innovative marketing from Jameson as it aims to appeal to adventurous spirits drinkers, who are increasingly thirsty for knowledge about the craftsmanship, heritage and provenance of premium spirits.

The Good Workers, Great Whiskey limited edition bottle is available now in a number of markets worldwide and you will find a full range of Jameson whiskey available from specialist Whisky retailers such as The Whisky Exchange
 

Where To Buy Jameson Whiskey Online


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