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16th September 2011 |
Irish Distillers
launch new website to celebrate Irish
Single Pot Still Whiskey.
 Irish Distillers Pernod Ricard today
launched an informative website to
support its growing and increasingly
popular portfolio of Single Pot Still
Irish Whiskeys. The site offers visitors
an insight into the rich history and
heritage of this very unique whiskey
style.
www.singlepotstill.com features a
series of insightful films created
exclusively in conjunction with renowned
Irish whiskey writer and historian Peter
Mulryan.
Bringing to life
the story of one of Mulryan's greatest
passions, the six films chronicle the
intriguing history of Ireland's whiskey
tradition and feature some of the
central figures in the history of single
pot still whiskey, including John C Ryan
- a seventh generation Distiller and the
last member of the Powers family to work
for Irish Distillers - and Robert
Mitchell, of Mitchell & Sons whiskey
bonders, also representing the seventh
generation of his family.
The
films explore each of the single pot
still whiskey brands within Irish
Distillers portfolio, including
Redbreast, Green Spot, Powers and
Midleton, shedding light on the origins
and unique personality of each brand in
a unique style that is guaranteed to
appeal to both the whisky enthusiast and
the casual browser..
The website
also features a history section that
details the story of Irish Whiskey
through the years from 500 AD to today;
information on Midleton Distillery, the
home of Irish pot still whiskey; a
section on each of the four brands which
make up the 'Single Pot Still Whiskeys
of Midleton' range; and an online shop,
where visitors can purchase products.
Fans of single pot still Irish whiskey
can sign up to the website's members
section, entitled 'The Stillhouse' to
receive news updates, exclusive content
as well as a members welcome pack.
Brendan Buckley, Global Category
Development Director for Irish whiskey
at Irish Distillers, said "With the
recent addition of Powers John's Lane
and Midleton Barry Crocket Legacy to our
portfolio of single pot still whiskeys,
and with the renewed global interest in
the category, it was important for us to
create a website that visitors will find
both interesting and educational. By
joining forces with Peter Mulryan, we
have been able to offer quality content
that perfectly captures the true story
of what was once the world's most
popular style of whiskey. Additionally,
we can safeguard the history an d
heritage of single pot still whiskey on
behalf of the Irish whiskey industry."
Single Pot Still whiskey is unique to
Ireland, and in particular Midleton, Co
. Cork. Made from a mash of malted and
unmalted barley that is then triple
distilled in traditional copper pot
stills, this style of whiskey is
renowned for its full, complex flavours
and smooth , creamy mouth feel.
Dont forget to sign up to "Become A
Stillman" just click on The Stillhouse
link at
www.singlepotstill.com.
Signing up is FREE and it will bestow
you with the title of 'Stillman' as well
as some rather nice perks - access to
inside information from the Distillery,
regular updates on new releases and
access to special films.
Plus, when you join, they will send you
a welcome pack with your exclusive
Stillhouse gift, tasting note-book and
some other nice goodies.
To view the new Single Pot Still site
simply visit
www.singlepotstill.com The launch of the of
the new Single Pot Still site will soon be
followed by new websites for Redbreast,
Green Spot, Powers and Midleton so watch
this space!
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Where To Buy Irish Single Pot Still
Whiskey
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of specialist Whisky shops who delivers
to you:
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