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Join the celebrations
tomorrow in the inaugural International Scotch Day.
A new global celebration is being introduced in
honour of Scotland’s gift to the world -
International Scotch Day. The inaugural celebration
will take place tomorrow, Friday February 10th and
invites you to raise a glass of Scotch and celebrate
a drink that’s made to be enjoyed with good company,
wherever, whenever.
Diageo owner of 28 Scotch malt whisky
distilleries at my last count are behind the
global celebration which aims to shine a spotlight
on the Scotch whisky category, and to help raise
awareness and deepen knowledge of Scotch around the
world.
To mark the occasion Diageo is opening the doors to
its 12 distillery visitor centres across Scotland -
Blair Athol, Caol Ila, Cardhu, Clynelish,
Cragganmore, Dalwhinnie, Glenkinchie, Glen Ord,
Lagavulin, Oban, Royal Lochnagar and Talisker –
offering free tours to anyone visiting on Friday
10th February. Full details can be found at
www.discovering-distilleries.com.
International Scotch Day will also be marked by the
first ever public open-day at the Diageo Archive
located in Menstrie, Scotland. Home to over half a
million items including documents, advertising
material, bottles, books and memorabilia relating to
global brands such as Johnnie Walker, this is rare
opportunity to be immersed in the unparalleled
heritage of the Scotch whisky industry. There will
be a limit of 50 tours available on a
first-come-first-served basis. To register for a
tour of the Diageo Archive please email:
archive.menstrie@diageo.com
There will also be official International Scotch Day
celebrations are taking place all over the world,
and fronting the proceedings is world-renowned
supermodel, Coco Rocha and award-winning actress,
Freida Pinto. Those of you in or around London will
find a selection of London’s best bars will be
joining in the celebrations by offering with
limited-edition Scotch whisky cocktails, created by
some of the city’s leading mixologists:
- Club Cocktail – (Haig Club)
Available at Claridge’s, Fumoir Bar
- Seven Flowers – (Haig Club Clubman)
Available at The Drift
- The Cottontail – (Johnnie Walker
Blue Label) Available at The
Corinthia
- T&Seas’ – (Talisker) Available at
The Berkeley, Blue Bar
- Talisker Anchor Ritual –
(Talisker) Available at Black Rock
- Essence – (Lagavulin) Available
at The Connaught Bar
The Drift Bar & Restaurant, 110 Bishopsgate, London,
is also home to a #LoveScotch pop-up activation,
hosting a series of Scotch whisky cocktail
masterclasses and events which allow guests to enjoy
twists on classic cocktails, learn about the
versatility and diversity of Scotch and discover
that there is a Scotch whisky to suit every palate.
To book a masterclass please contact:
info@thedriftbar.co.uk
If you are unable to take advantage of the free
distillery or archive visits or make it along to one
of the organised events you can still raise a glass
of Scotland's gift to the world at home and join the celebration via twitter using #LoveScotch
and if you are looking for something special to
drink you will find a great selection of Scotch
whisky at specialist online whisky shops such as
Master of Malt
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