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Highland Park
Reveals New The Earl
Magnus Edition 1
 Highland Park
has announced the launch of its latest
premium single malt whisky, The Earl
Magnus Edition 1 - a perfectly balanced
natural strength bottling taken from
hand selected casks from the turn of the
last century.
This limited edition expression provides
lovers of this award winning single malt
liquid with the opportunity to
experience or collect a very distinct
bottling that captures a time in history
through its tasting and the story that
is told.
The bottling celebrates the life of Earl
Magnus, an 11th century Christian; a man
of peace and great authority who shared
the rule of the Orkney Earldom with his
treacherous cousin Haakon. Envious at
the increasing popularity of his cousin,
matters between the two reached a crisis
and in a bitter twisted rivalry, Haakon
had his cousin slaughtered. Magnus’s
body was laid to rest on Egilsy and
later at Birsay it was said that
miracles of healing were experienced
around his tomb.
The story is legendary as is the new
edition from Highland Park. Bottled at
52.6% abv this unique 15 year old full
natural strength expression delivers a
beautiful balance of ginger and lemon
notes, cumulating with delicate aromatic
blends of ginger and vanilla, combined
with the signature heather peat
smokiness of Highland Park. Distinct in
taste, the bottling and gift box
combines current artisan design elements
of the classic Highland Park style and
these have been skilfully maintained and
blended with historic drawings taken
from preserved archive bottles at the
Highland Park distillery.
Key design elements include the
composition of the light brown glass
itself. With natural looking flaws,
bubbles and an unusual orange peel
texture the glass making reflects the
techniques used over 150 years ago.
The bespoke light brown glass bottle is
offset with an archive inspired label
that depicts Earl Magnus in a stained
glass window. It is sealed with a black
stopper, coated in black wax stamped
with the classic Highland Park ‘H’.
Stoelze Flaconnage, the specialist
bottle makers have created this ancient
looking bottle that consumers can keep
long after the liquid has been savoured.
The bottle is presented in an open
window wooden gift box that is simple in
design and etched with modern Highland
Park branding and the historic tale of
Earl Magnus – the story of his
remarkable life, how he came to his
brutal and tragic death and how years
later his life was eternally remembered
through his canonisation and the
building of St Magnus cathedral, a
magnificent structure that stands not
far from the distillery – the home of
Highland Park.
Jason Craig, Global Controller of
Highland Park, said: “Orkney has a
wonderful and magical heritage born out
of an incredibly colourful history; with
troubles, strife, heroism and a lasting
legacy of historical structures and
ancient and mysterious standing circles
on our island. We hope our Highland Park
drinkers and collectors will love this
limited edition bottling that captures a
period of remarkable history, delivers a
full strength 15 year old and is big on
flavour and aroma which is succinct and
distinguished in taste.”
Earl Magnus Edition 1 will be available
from late November 2009 in the UK from
specialist independent whisky retailers at
a RRP of £85.00.
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