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Highland Park
unveils 1978 Vintage for travel retail.
Highland Park has unveiled its latest
limited edition expression, building on
the superb quality of its Vintage
Collection created exclusively for
travel retail.
The sixth release in the popular range,
Highland Park 1978 Vintage is a
traditionally hand-crafted single malt
which bears the hallmark of its Viking
heritage, and complements the existing
variety of single malts in the
collection.
Based in Orkney, Highland Park has drawn
from the islands’ associations with
Viking travellers in the design of this
new expression. The inspiration comes
from five unusual Norse woodcarvings
topped by mythical creatures with
snarling mouths discovered on an
archaeological dig in Norway in 1904.
With direct reference to its Viking
heritage, the front of the 1978 Vintage
presentation box features a beast’s head
with bared teeth and wide eyes. The back
of the head and neck are covered with a
series of birdlike figures intertwined
in an elaborate pattern. The original
carving is a masterpiece attributed to a
craftsman nicknamed ‘the Academician’
which demonstrates the skill of the
Viking woodcarvers.
Gerry Tosh, Head of Brand Education at
The Edrington Group: The Vikings were
the great travellers of their time and
their distinctive craftsmanship has
survived over the centuries. Orkney, the
home of Highland Park, celebrates its
Viking heritage and the 1978 Vintage
reflects the important role of the
brand’s own traditions and history. We
continue to adhere to our heritage
through the traditional methods of
production we have employed for the past
210 years which gives Highland Park its
unique character."
The new expression sits alongside the
existing range which comprises whiskies
from 1998, 1994, 1990, 1973 and now
1978. The differentiation between the
expressions has been achieved through
subtle variations in the use of
first-fill and refill European and
American oak casks which determine the
character of each whisky.
Steven Sleigh, Area Director Global
Travel Retail at The Edrington Group:
"The Highland Park 1978 Vintage is
another welcome addition to the
exclusive travel retail range and
further evidence of the appetite for the
brand within this channel. Experience
has shown us that these limited, travel
retail exclusive bottlings offer
exceptional quality for both luxury gift
buyers and whisky enthusiasts."
The younger vintages in the Vintage
Collection are bottled at 40%. However,
Max McFarlane, Whisky Maker at Highland
Park, has opted for a higher-strength on
this expression which is bottled at
47.8% ABV, a reminder of the complexity
that Highland Park is able to deliver.
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