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Diageo
Reserve unveils a series of luxury
whisky gift packs for Father's Day.
With Father's Day now on the horizon,
the competition for Father's Day whisky
gifts starts to warm up and at the
luxury end of the whisky gift market you
will find some very interesting gift
ideas at multiple price points for your
dad. Diageo Reserve, the Luxury portfolio of
World Class Scotch brands has unveiled a
series of premium gift packs from three
of it whisky brands, Talisker, Johnnie
Walker and Haig Club.
First up I have to mention Talisker as I
would love a pair of these boots,
Talisker has teamed up with British
shoemaker, Oliver Sweeney to create a
bespoke gift set. Presented in a
stylish, solid oak box the set includes
a 70cl bottle of Talisker’s signature
10-Year-Old whisky and a pair of
limited-edition Talisker ‘Made By The
Sea’ Oliver Sweeney leather boots,
accompanied by a branded sterling silver
etched hipflask and traditional styled
compass. The gift set has been designed
with the Isle of Skye, Talisker's rugged
island home of in mind to inspire the
adventurous spirit in modern malts
drinkers. The gift box is available to
purchase at the Oliver Sweeney flagship
store in Covent Garden or contact Oliver
Sweeney online at www.oliversweeney.com
The RRP for the Talisker Oliver Sweeney
gift set is £595.
Also in the run up to Father's Day
Talisker has teamed up with The Whisky
Shop, Piccadilly, London. From the
beginning of May, customers who purchase
any Talisker expression in store will
receive a complimentary gift bag
containing a hipflask and Father’s Day
card for example, Talisker 10 Year Old
whisky RRP: £39
 Johnnie
Walker has partnered with both
The Whisky Exchange and The
Whisky Shop, Piccadilly. Available at
The Whisky Exchange for a limited time
only (May-June) Johnnie Walker has
launched the Johnnie Walker Label
Studio, which allows customers to
customise Gold Label Reserve’s iconic
slanted label with a personal photo or
message, creating a truly unique gift.
At The Whisky Shop, Piccadilly,
customers spending over £100 on Johnnie
Walker products either in-store or
online, will be entered into a prize
draw; the winner and their father will
embark on a luxury Blue Label trip to a
whisky tasting in the exclusive Salon
Privé at The Whisky Shop, Paris.
If you are out and about in London then
why not spoil your dad with a Johnnie
Walker Blue Label experience, Johnnie
Walker Blue Label has partnered with
premium Mayfair restaurant and bar,
Novikov, to develop a Johnnie Walker
Blue Label experience.
Lastly but no means least, the easy
drinking Haig Club Single Grain whisky
has teamed up with iconic UK department
store Selfridges to launch a stylish
limited-edition gift for dad.
The limited-edition packaging design,
available at the in-store pop up from
May 29th will see a bottle of Haig Club
sealed in a striking metallic blue foil
bag, adorned with statement white
messaging. Each bag will be accompanied
by a detachable metal tag that can be
hand-engraved with a personal message
in-store. With six different packs
fronted with playful statements from
‘you got your style from me’ to ‘from
your favourite son/daughter’, as well as
two regional phrases available in
Manchester and Birmingham, the gift pack
challenges traditional luxury packaging
and is designed to create something
personal which you can identify with.
The Father’s Day Haig Club gift pack
will be available exclusively to
Selfridges customers in London,
Birmingham and Manchester stores, RRP:
£49 / 70cl. For those unable to visit a
Selfridges store, the single grain
Scotch whisky Haig Club (£49 / 70cl) and
the newest brand variant, Haig Club
Clubman (£25 / 70cl) are widely
available at supermarkets nationwide and from
specialist online whisky retailers such
as
Master of
Malt
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