Whisky Focus - Edrington Buys Back The Glenrothes Brand From Berry Bros & Rudd

Edrington Buys Back Glenrothes Brand From Berry Bros & Rudd


5th May 2017
The Glenrothes whisky brand is reunited with The Glenrothes distillery.

Edrington purchases Glenrothes whisky brand from Berry Bros & Rudd.

After 7 years in the hands of Berry Bros. & Rudd, Britain’s oldest wine and spirits merchant, The Edrington Group spirits company have announced that they have bought back The Glenrothes Speyside Single Malt Scotch whisky for an undisclosed sum.

The sale will see The Glenrothes brand reunited with The Glenrothes distillery and cooperage, which have been owned and run by Edrington via Highland Distillers continuously since 1887.

Berry Bros. & Rudd has distributed The Glenrothes in international markets since 1995 and purchased the brand from Highland Distillers in 2010 in a deal which involved Berry Bros. & Rudd selling Edrington their Cutty Sark whisky brand. Since BB&R acquired the Glenrothes whisky brand it has grown to become a significant participant in the growing single malt Scotch whisky market.

Commenting on the sale, Berry Bros. & Rudd Chief Executive Dan Jago said: "It has been a great honour to be the guardians of The Glenrothes brand over the past seven years. Berry Bros. & Rudd has nurtured The Glenrothes brand and we are delighted our distributor and importer business Fields, Morris & Verdin will continue to distribute The Glenrothes in the UK.

"Berry Bros. & Rudd has always delighted in the development and cultivation of new spirits brands and the sale will enable us to invest further, developing our business ambitions in this area."

Paul Ross, managing director of Edrington’s super premium business unit added: "We would like to thank Berry Bros. & Rudd for their excellent stewardship of The Glenrothes over the past seven years.

"We are very pleased to be reuniting the brand with its distillery and we know it will be an excellent member of Edrington’s leading family of premium brands, including The Macallan and Highland Park. We are very much looking forward to accelerating the growth of this award-winning single malt in international markets."

Berry Bros. & Rudd will continue to distribute The Glenrothes in the UK. Edrington and its joint venture distribution companies already distribute the brand in several of its key markets, including Spain, the Nordics, Asia and travel retail. The Glenrothes will also now be distributed by Edrington Americas in the USA, which is the world’s largest market for premium spirits. Existing distribution contracts will transfer to Edrington with the brand.

The character and quality of the award-winning single malt will remain unchanged under the care of Gordon Motion, Edrington’s master whisky maker, who has been crafting The Glenrothes whisky throughout the past seven years.

You will find the current Glenrothes whisky range available from specialist online whisky retailers such as Master of Malt
 

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