|
19th October 2009 |
Drambuie Unveils The Royal Legacy Of 1745
Travel Retail Exclusive
 Drambuie
have announced the launch of the world’s
finest cask infused malt whisky liqueur
- The Royal Legacy of 1745.
Launching this week at the Travel Retail
exhibition, Cannes TFWA, The Royal
Legacy of 1745 celebrates the centenary
of the first commercial bottling of
Drambuie in Edinburgh in 1909. A travel
retail exclusive, The Royal Legacy of
1745 is a sublime interpretation of the
original royal spirit enjoyed by Bonnie
Prince Charlie in 1745.
At its heart remains the Prince’s legacy
– his secret elixir of exotic herbs and
spices sourced from around the globe and
unchanged for 260 years. Today of course
their master blender has the luxury of
hand picking a bespoke selection of
Scotland's finest rare aged malts to
complement the elixir’s distinctive
flavour notes.
Drambuie’s art of spirit infusion,
perfected over the past century, is
taken to new heights with The Royal
Legacy of 1745. Hand crafted cask
infusion and small batch production
guarantee unique product quality in
strictly limited quantities. The
finished product is bottled at 46% ABV
to enhance the intensity of flavour.
Presented in an embossed decanter,
crowned with a weighty cork stopper, The
Royal Legacy of 1745, evokes the luxury
and indulgence of a bygone regal age.
Taking its cue from the new distinctive
core Drambuie packaging, the sword
slashes on the shoulders and the
interlocking DDs trademark are central
features of the decanter.
Each decanter’s presentation box will be
individually authenticated with the
bottling date, bottle number and
signature of the Drambuie Master
Blender.
Miranda Rennie, Marketing Director for
Drambuie Liqueur Co. commented: “The
Royal Legacy of 1745 is a unique
signature statement of Drambuie’s art,
craftsmanship and heritage.
“The Royal Legacy of 1745 is a super
premium product ideally suited to the
exclusive Travel Retail market. The
luxurious embossed decanter and high
quality presentation case guarantees
shelf standout that will appeal directly
to both committed Drambuie followers and
new markets.”
The Drambuie Liqueur Co. Ltd is an
independent, family owned business that
has been producing the world-renowned
Drambuie Liqueur since 1909. Drambuie is
regarded as one of the Top 5 Liqueurs
ever produced (Paul Pacult, Spirit’s
Journal, 2008) and remains a Top 50
global spirit in volume (IWSR, 2008).
The launch of The Royal Legacy of 1745
is a major step in Drambuie’s marketing
strategy for GTR, which is an important
part of its overall rejuvenation
strategy to reposition the brand to
appeal to new and younger consumers.
The Royal Legacy of 1745 is available
exclusively through select international
Travel Retail outlets (70cl & 75cl, 46%
ABV, TR RSP of £125/€159/$229).
Update
I thought i would update this article
when I heard the new Drambuie The Royal
Legacy 1945 had received a Gold Medal in
the prestigious Drinks International
Awards at TFWA Cannes. You can
read Drambuie's press release about the
successful launch an the award it has
received here:
Drambuie Receives Gold Award At TFWA
Cannes
|
The Royal Legacy Of 1745 Tasting Notes
|
Serve:
To sip and savour, neat or over ice.
Nose:
Soft spice, citrus and toffee notes,
balanced with subtle malt whisky oak and
vanilla.
Taste:
A complex progression, starting silky
smooth on the tongue, glowing with the
warmth of exotic spices, overlaid with
citrus top-notes.
Finish:
Finally these flavours entwine, mellow
and gently fade – a creation of pure
harmony.
|
Where To Buy Drambuie
|
|
Select a country for a list
of specialist Whisky shops who delivers
to you:
|
Whisky Focus
<<<Back to
Whisky Focus for more Whisky News
|
Top
Of Page |
|
|
Online Whisky Shops |
|
|
|
New Whiskies |
| Check out the latest
new whisky releases. |
 |
| Worldwide delivery
available.
More Info |
|
|
|
Whisky Newsletter |
 Keep up to date with
the latest whisky news and special
offers
More Info |
|
