Whisky Focus - New Look For Douglas Laing Provenance Single Cask Range

Douglas Laing gives its Provenance Single Cask range a new look and drops the McGibbons name.

Douglas Laing today unveiled a new look for its Provenance Single Cask Scotch Whisky range.

The Provenance brand first launched in 2004, under Douglas Laing's sister company McGibbons, with a distinct "journey around Scotland" theme, in homage to Scotland’s Whisky regions and their corresponding varied flavour profiles. It was bottled a little younger than their Old Particular range and normally bottled from a single cask – occasionally from a "small batch" of two or three casks and bottled at 46% ABV.

That positioning remains true in the new Provenance branding, depicted by a striking compass illustration, regional colour bands and iconic symbols representing the Lowlands, the Highlands, Speyside and Islay. The region in which the Whiskies are distilled has a significant impact on the character of the spirit, and so, the Scotch Whisky creator believes the name "Provenance", French for "the source", is particularly fitting.

Provenance is from today no longer bottled under the McGibbons name, it joins what DL are now calling Douglas Laing’s "Exceptional Single Casks" collection, a recently launched umbrella term that encompasses the firm’s collection of three distinct, yet complementary, brands that offer Single Malt and Single Grain Whiskies from a vast range of Scotland’s Distilleries – Provenance, Old Particular and Xtra Old Particular.

Provenance marks the beginning of the Exceptional Single Casks journey, delivering what Douglas Laing calls "an accessible yet outstanding introduction to the world of Single Cask Scotch Whisky". Each of the firm’s Exceptional Single Casks bottlings is at 46% ABV or higher, or natural cask strength, and all are traditionally without colouring or chill-filtration. This, they profess, and rightly so, is how to experience Scotch Whisky as the Distiller Intended.

Commenting on the rebrand, Fred Laing, Managing Director, says: "As the "younger brother" to Old Particular and XOP, our Provenance Single Cask Scotch Whiskies are typically aged from 7 Years Old to around 14 Years Old. We bottle these exceptional Whiskies at their peak of perfection, and our new eye-catching, premium Provenance pack now does those incredible spirits the justice they deserve."

The new look branding launches with 14 Provenance bottlings, each bottled at 46% ABV, unchill filtered, natural colour including:

• Auchentoshan 13 Year Old
   
• Benrinnes 11 Year Old
   
• Bunnahabhain 8 Year Old
   
• Talisker 7 Year Old

You will find the current Douglas Laing range of single malt and blended whiskies as well as the new Provenance range of single malts available from specialist whisky retailers such as The Whisky Exchange
 

• UK Shops
   
• USA Shops
   
• European Shops
  

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