Whisky Focus - New Look For Douglas Laing Premier Barrel Range

Douglas Laing today unveiled a new look for it Premier Barrel Single Cask Single Malt Scotch Whisky range.

The range will still be presented in the now familiar ceramic decanter but the labelling has had a makeover. The decanter now has a new look hand-drawn label on parchment paper which still features rather cleverly thought up and entertaining eccentric yet romantic rhyming tasting notes. In addition, regional colour differentiation is a key theme of the pack, as the Scottish region in which the Whiskies are distilled has a significant impact on the character of the spirit, and so, the label colourways should be telling as to what to expect from the particular bottling.

The label colouring is richer and bolder than it was previously and the decanter is still contained a wooden gift box, now reminiscent of an ancient book, Douglas Laing tell me that the updated packaging aims to modernise Premier Barrel whilst honouring its traditional and artisanal charm.

The Premier Barrel originally launched back in 2008, at the time I recall picking up a decanter of Premier Barrel Caol Ila 7 year old which was exclusive to Robbie's Drams in Ayr and remember being impressed by the quality young Coal Ila whisky and the very creative packaging. Today the Premier Barrel range is now part of Douglas Laing’s "Exceptional Single Casks" – a collection of Single Cask Single Malt and Single Grain Whiskies from a vast range of Scotland’s Distilleries under the brands of Provenance, Old Particular and Xtra Old Particular.

Premier Barrel will offer a new and unique proposition within the Exceptional Single Cask range with its distinctly different brand personality and packaging. All bottled at 46% ABV and as you would expect from Douglas Laing, non chill-filtered and naturally coloured. The new look Premier Barrel packaging is débuting with four new single cask, single malt whiskies:

• Craigellachie 10 Year Old – RSP £65
   
• Glen Garioch 8 Year Old – RSP £60
   
• Dailuaine 10 Year Old 100% sherry matured – RSP £62
   
• Bunnahabhain 10 Year Old – RSP £70

The new look Douglas Laing Premier Barrel range will be available from specialist online whisky retailers such as The Whisky Exchange and Master of Malt
 

• UK Shops
   
• USA Shops
   
• European Shops
  

Whisky Focus