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London
Cocktail Week returns to the capitol
with a number of World Class activations
hosted by Diageo Reserve.
London Cocktail Week returns for the
8th year next week, it is the world’s biggest
cocktail festival which gives visitors
access to an unrivalled collection of
the city’s award-winning bars with the
renowned self-guided Cocktail Tours, as
well as a number of World Class
activations hosted by Diageo Reserve.
This year, Diageo Reserve presents The
World Class Studios, a series of
training sessions designed to enhance
bartenders’ skills and knowledge. From
2nd – 6th October, Diageo Reserve will
welcome bartenders to one of two
sessions every day to present ‘The
Resourceful Bartender’ and ‘Heat of the
Moment’, workshops with a focus on
culinary science and environmental
business consultancy.
Acting as an introduction to this year’s
World Class Bartender of the Year
competition, The World Class Studios
will be hosted by Diageo Reserve brand
ambassadors including, Ali Reynolds, Dan
Dove, David Beatty, Jenna Ba, David
Sinclair, and Paulo Figuerido; Don Julio
Master Distiller, Enrique de Colsa and
Ketel One Vodka Master Distiller, Bob
Nolet; Diageo Reserve’s Global
Cocktailian, Lauren Mote; and renowned
bartenders, Max La Rocca and Tom Soden.
Following the last session of each day,
attendees are invited to stay on at
Diageo’s HQ in Golden Square, Soho where
2017’s World Class GB Winner, Jamie
Jones will be working a bar at a drinks
reception.
Now in its third year, The Cocktail
Village is at the heart of London
Cocktail Week. Set in the historic Old
Spitalfields Market, The Cocktail
Village is a collection of bespoke
pop-up bars from the biggest names in
drinks, all serving up signature £6
cocktails. Highlights of The Cocktail
Village include the Tanqueray No. TEN
aqua shard Terrace, bringing the
elegance of The Shard to Spitalfields,
and the Ketel One Kitchen where guests
can enjoy Ketel One Vodka Espresso
Martinis on draft. The new Bulleit
Bourbon brand ambassador, Jenna Ba will
also be at the Cocktail Village with the
Bulleit ‘Woody’ to host a series of
hands-on masterclasses throughout the
week.
Curated by the London Cocktail Week
team, the World Class Edit is a series
of luxury drinks experiences at some of
London’s best bars, featuring World
Class bartenders and cocktails. Key
events include:
- Oriole X World Class Opening
Party
Oriole Bar is teaming up
with Bulleit Bourbon is teaming up
with Oriole Bar to present an
evening of free live music and
delectable cocktails at happy prices
to celebrate the close of the Whisky
Exchange London. Wristband holders
will be treated to a Bulleit
cocktail while London based four
piece Fraser & the Alibis play the
hippest in Bop, Blues and Boogaloo.
2 October, Free
- The World Class Garden to Glass
at The Ham Yard Hotel
Inspired by
home-grown ingredients such as
lavender, jasmine, tomatoes, scotch
bonnet chillies and honey, Ham Yard
Hotel will be hosting a week-long
series of pop-up masterclasses on
its private roof terrace in the
heart of Soho. Firmdale Group
Mixologist Eoin Kenny has been
working with the World Class team to
produce five different concepts for
London Cocktail Week, including
Ketel One Bloody Mary classes with a
spicy twist and a masterclass on how
to supercharge a Tanqueray Collins
using ingredients from the home and
garden. 2-6 October, £10
- Don Julio ‘La Cantina Bar’ at
Tequila Fest
On the 7th and 8th October Don
Julio’s ‘La Cantina’ Bar will be
landing in London & bringing the
vibrancy of this original luxury
tequila, and its Mexican heritage,
to Tequila & Mezcal Fest. Hosted by
Don Julio European brand ambassador
Deano Moncrieffe, the 1940’s chevy
pick-up will be setting up a draught
cocktail bar serving Don Julio
Tommy’s Margarita’s & Paloma’s for
the weekend. 7 & 8 October, £20
For more information on the World
Class Series please see below:
World Class Studios
Spaces are limited - To book a
session for you or your team please
contact:
worldclass@sweetandchilli.com
Where: The World Class Studio,
Diageo HQ, 6th Floor, 12 Golden Sq,
W1F 9JE
When: 2-6 October
- Monday 2nd October
10am - 1pm hosted by Tom Soden,
David Beatty & Jamie Jones.
2pm - 7pm hosted by Tom Soden, David
Beatty & Jamie Jones.
A drinks reception hosted by Bob
Nolet (Ketel One Master Distiller) &
Dennis Tamse (Ketel One Distillery
Ambassador) with cocktails from
World Class GB Winner 2017 Jamie
Jones
- Tuesday 3rd October
10am - 1pm hosted by Tom Soden, Max
La Rocca & Jamie Jones
2pm - 7pm hosted by Max La Rocca,
Tom Soden & Jamie Jones
A drinks reception hosted by Enrique
de Colsa (Don Julio Master
Distiller) with cocktails from the
2017 World Class GB Winner, Jamie
Jones
- Wednesday 4th October
10am - 1pm hosted by Tom Soden, Ali
Reynolds & Jamie Jones
2pm - 7pm hosted by Tom Soden, Ali
Reynolds & Jamie Jones
A drinks reception hosted by Enrique
de Colsa (Don Julio Master
Distiller) with cocktails from the
2017 World Class GB Winner, Jamie
Jones
- Thursday 5th October
10am - 1pm hosted by Lauren Mote &
Jenna Ba
2pm - 7pm hosted by Lauren Mote &
Jenna Ba
A drinks reception hosted by Peter
O'Connor (Roe & Co. European Brand
Ambassador) with cocktails from the
2017 World Class GB Winner, Jamie
Jones
- Friday 6th October
10am - 1pm hosted by Paulo Figuerido
& David Sinclair
2pm - 7pm hosted by Paulo Figuerido
& David Sinclair
A drinks reception hosted by Bob
Nolet (Ketel One Master Distiller)
with cocktails from the 2017 World
Class GB Winner, Jamie Jones
The full World Class Series of
luxury drinks experiences includes:
1st October - Pre-Party: Oriole &
Bulleit Bourbon- Oriole Bar is
teaming up with Bulleit Bourbon to
present an evening of free live
music from Fraser & The Alibis and
delectable cocktails. Free
2nd October - Oriole X World Class
Opening Party - Oriole will host the
welcome opening party of London
Cocktail Week in association with
World Class Drinks. Free
2nd - 5th October - The Nine Lives
of El Tigre with Don Julio- Master
Distiller in residence, Enrique De
Colsa, will host tequila talks and
tastings in the afternoons, while
the evenings celebrate ‘The Nine
Lives of El Tigre!’ Free
2nd-6th October - The World Class
Studios - The World Class Studios
are industry events and are designed
to enhance bartender’s skills and
knowledge. Free (Trade only)
2nd - 6th October - World Class
Garden To Glass at Ham Yard Hotel
Mixologist Eoin Kenny has created a
special cocktail menu inspired by
the array of produce grown in the
kitchen garden. £10 (including a
welcome cocktail)
2nd - 8th October - Ketel One Vodka
Kitchen and Bulleit Frontier Whiskey
Two iconic brands – Ketel One Vodka
and Bulleit Bourbon – will be
brought together for LCW 2017 in a
two storey space, with delicious
cocktails ‘on tap’, that is set to
be a must see drinking spot at the
‘Cocktail Village’ in Old
Spitalfields Market. £5 (for
Festival Pass holders only)
2nd - 8th October - Natural
Philosopher: Ketel One Kitchen - For
the duration of London Cocktail Week
2017 the Bethnal Green bar will play
host to The Natural Philosopher’s
Ketel One Vodka Kitchen. Free
2nd - 8th October - Tanqueray No.
Ten Presents Aqua Shard
Aqua Shard and Tanqueray No. TEN
will showcase a blend of drinks
created by Aqua Shard’s bar manager
Luca Missaglia. £5 (for Festival
Pass holders only)
2nd - 8th October - The Copper Dog
House - Copper Dog Blended Malt
Scotch Whisky introduces the Copper
Dog House bar taking elements of its
spiritual home at the Copper Dog pub
at the world famous Craigellachie
Hotel on the banks of the River
Spey. £5 (for Festival Pass holders
only)
3rd October - Oriole Presents: 50
Best Bars Panel Discussion Sponsored
by Ketel One Vodka - Oriole Bar is
teaming up with Diageo World Class
to host the 50 Best Bars Panel
Discussion - 2nd Edition. Free
3rd October - T in the Rock - An
evening discovering four expressions
of Talisker at Black Rock whisky
bar. £20
3rd-4th October - World Class
Presents: The Clumsies at Meraki -
Preview new drinks from the multi
award winning Clumsies in Athens.
Free (£6 cocktails)
4th - 8th October - Callooh Callay
World Class Takeover Series - The
award-winning Sweet Liberty from
Miami takes over Callooh Callay.
Free
5th October - World Class Whiskies -
A five course whisky tasting hosted
by Tom Aske (owner of Devil's
Darling) and Colin Dunn. £15
7th October - Bulleit Brunch at Call
Me Mr Lucky - Bulleit is teaming up
with Call Me Mr Lucky, The Breakfast
Club’s underground drinking den, for
an afternoon brunch party for the
whiskey lovers. £10
7th October - The Future of
Cocktails at City Social with Ketel
One - A Michelin Star supper with
World Class drinks in this
award-winning restaurant. £75
7th - 8th October - Don Julio ‘La
Cantina’ Bar @ Tequila Fest - On the
7th and 8th October Don Julio’s ‘La
Cantina’ Bar will be landing in
London & bringing the vibrancy of
this original luxury tequila. £20
For more information on the best
the festival has to offer and for
festival passes, download a Festival
Pass from the www.DrinkUp.London
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