Whisky Focus - Diageo Reserve World Class Bartender of the Year Competition 2018

Diageo Reserve World Class Bartender Competition Roadshow

1st November 2017
Diageo Reserve 10th World Class Bartender Competition kicks off with a nationwide roadshow.

Diageo Reserve launch World Class Bartender Competition 2018

Calling all talented bartenders, Diageo Reserve is kicking off their 10th World Class Bartender of the Year Competition with a nationwide roadshow – World Class Studios.

Last year, Diageo Reserve introduced its first ever World Class Roadshow – an educational tour of Britain, aimed at providing bartenders with the skills and tools necessary to become a World Class bartender. Following its success, this year bartenders are invited to participate in a series of enhanced training sessions across the UK – World Class Studios. The first of eleven World Class Studios which took place in West London on Monday 30th October, will be followed by sessions in Edinburgh, Leeds, Manchester, Liverpool, Birmingham, Cardiff, Bristol, Bournemouth, East London and Cambridge throughout November.

The World Class Roadshow schedule:

  • 30th October: Central London
    Diageo HQ, 12 Golden Square, W1F 9JE
  • 31st October: Edinburgh
    30a Chambers Street, Edinburgh, EH1 1HU
  • 1st November: Leeds
    64-68 Call Lane, Leeds, LS1 6DT
  • 2nd November: Manchester
    90-94 Oxford Road, Manchester, M1 5WH
  • 6th November: Liverpool
    St Peters Square, Fleet Street, Liverpool, L1 4DQ
  • 7th November: Birmingham
    The Edgbaston Hotel, 18 Highfield Road, Edgbaston, Birmingham B15 3DU
  • 8th November: Cardiff
    9-11 Castle Street, Cardiff, CF10 1BS
  • 9th November: Bristol
    5-7 Welsh Back, BS1 4SP
  • 13th November: Bournemouth
    163-167 Old Christchurch Road, BH1 1JU
  • 14th November: East London
    140-144 Leadenhall Street, London, EC3V 4QT
  • 15th November: Cambridge
    3-6 Downing Street, Cambridge, CB2 3DS

Hosted by the Diageo Reserve Brand Ambassador team, the Studio sessions are designed to introduce attendees – from those at the very beginning of their bartending careers to bartending veterans – to one of the world’s most prestigious bartending competitions, and to provide insight into how to enter the GB 2018 World Class Bartender of the Year Competition. The World Class Studios will focus on two key areas of interest that are prominent in today’s bartending world; The Resourceful Bartender provides a deep understanding of how bartenders can become more sustainable within their work; and Heat of The Moment, examines an understanding of ingredients and techniques that chefs use when manipulating flavour and how these can translate into cocktail making.

Bartenders of all abilities that have been inspired by the Roadshow will be able to enter the tenth annual World Class Competition from 15th February 2018. Entries close on 30th March 2018. The Diageo Reserve Brand Ambassadors will carry out in-bar judging of cocktail entries from 2nd – 30th April, before selecting the top 30 through to the semi-finals which will take place in London on 29th May. The top ten will then be put through to the final where they will battle it over two days of challenges, before the GB World Class 2018 Bartender of the Year is crowned on 25th July.

The winner will receive a prize valued at £15,000 and will represent Great Britain in the World Class Global Finals in Berlin.

Dan Dove, Head of Diageo Reserve World Class GB, commented: "World Class is committed to showcasing the best bartenders in the industry. This year we’ve included the addition of the World Class Studios which have been designed to provide attendees with guidance and support to take what they already know to the next level and prepare them for the 2018 competition. Sustainability and the power of flavour manipulation have become increasingly important for bartenders which is why it was a no brainer to challenge the best in the business in these areas. It’s difficult to believe that this will be our tenth year of World Class. The success of the competition to date, for both Diageo and all of the World Class winners, demonstrates just how valuable high-profile competitions such as this are, not only to nurture but also to highlight the incredible talent we have in this industry."

Each World Class Studio will run from 2pm – 5pm. To book a place, bartenders should email: worldclass@sweetandchilli.com. Places are limited to 32 in each city and bookings are made on a first-come-first serve basis.

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