Whisky Focus - Diageo Reserve Sponsor Inaugural Edinburgh Cocktail Festival

Diageo Reserve Sponsor Inaugural Edinburgh Cocktail Festival

4th August 2017
Experience the versatility of Scotch at the inaugural Diageo sponsored Edinburgh Cocktail Festival during the month of August.

Try a whisky cocktail at the inaugural Edinburgh Cocktail Festival.

If you are lucky enough to be in Edinburgh during the Edinburgh Festival this month and you fancy trying a few cocktails or even trying your hand at creating your own then stop by the New Waverly development, just off the Royal Mile where you will find the inaugural Edinburgh Cocktail Festival, taking place.

The Edinburgh Cocktail Festival has been organised and curated by The Drink Cabinet, in collaboration with Food + Flea Market, it is Edinburgh’s first ever festival dedicated to celebrating the city’s booming cocktail culture and it will run from today 4th until 28th August.

Diageo Reserve has announced that its portfolio of World Class brands will headline sponsor the event. Throughout the month-long festival, visitors can expect an array of cocktail bars, food-stalls, masterclasses, and pop-up events, gathered together in the heart of Scotland’s capital. As headline sponsor, World Class will invite consumers to enjoy a host of daily immersive activations, providing insight into Edinburgh’s vibrant cocktail culture. Guests will be invited to tailor their own Bloody Mary at the Ketel One Vodka Kitchen, whilst the Tanqueray No. TEN Gin Forest will give visitors the chance to forage herbs and botanicals to create a bespoke Tanqueray No. TEN serve.

Perhaps of particular interest to Scotch whisky drinkers will be a #LoveScotch masterclass, which will guide consumers through how to make cocktail-bar-quality drinks at home by championing the versatile Scotch category, serving up the classic Old Fashioned, personalised to individual tastes, using a range of single malts and single grain whiskies, syrups, bitters and garnishes.

Nick Temperley, Head of Diageo Reserve GB commented on the sponsorship: "The Edinburgh Cocktail Festival will be a wonderful celebration of cocktail culture. At Diageo we are dedicated to working alongside great bartenders to create delicious drinks and memorable experiences and so it’s a fitting partnership for us to headline the month-long festival."

You can visit the Edinburgh Cocktail Festival from today, Friday 4th August until Monday 28th August 2017, 12:00 – 22:00 daily at the New Waverley Development on Market Square at Sibbald Walk, Edinburgh, EH8 8BG

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