Whisky Focus - Crown Royal Introduces Maple Finished Whisky

Crown Royal added another branch to the family tree with the announcement of the brand's first foray into the rapidly growing flavoured whisky category – Crown Royal Maple Finished. Inspired by the heritage and authenticity of the maple tree, Crown Royal Maple Finished begins with the legendary taste of Crown Royal whisky. The liquid then incorporates a touch of natural maple flavour achieved through a proprietary maple toasted oak finishing process for added smoothness.

A unique offering to the expanding whisky category, Crown Royal Maple Finished is made with the perfect balance of whisky and natural maple flavours to create a high quality product for Crown Royal's consumers. The maple extension is a great fit for those who love the classic taste of Crown Royal DeLuxe, but are seeking interesting new options. As consumers across the country discover this exciting flavoured whisky, Crown Royal reminds all adults to please enjoy responsibly.

The new instalment is finished by running the whisky through maple toasted oak, resulting in an exceptionally smooth tasting experience that carries a genuine light maple-sweet flavour, followed by a warm, woody caramelized note on the end. Rich colours of amber and topaz blend to create a full-bodied appearance. The 80 proof (40% ABV) whisky's aroma incorporates the elegant bouquet of light, fresh maple combined with Crown Royal's signature caramel and vanilla nose.

"Crown Royal is a brand that values innovation and always strives to exceed our consumers' expectations." said Yvonne Briese, Vice President of Whiskey, Diageo North America. "We are excited to release new Crown Royal Maple Finished. Authentic to the brand image and Canadian heritage, consumers can be confident that it will deliver Crown Royal's signature smoothness, steeped in the quality and class that has come to be expected from Crown Royal."

Crown Royal Maple Finished regal packaging is a slight variation on the classic Crown Royal style, incorporating warm colours of copper and auburn into the label, which displays the traditional image of the maple leaf in the background. The iconic bag that accompanies the bottle flaunts a deep brown colour with gold embroidery accents.
 

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