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22nd May 2018 |
Fresh new
blue look for Chivas Regal 18 year old .
 Chivas
has just revealed a fresh new look for
its Chivas Regal 18 Year Old Scotch
blended whisky.
The new label and box design features
rich vibrant blue colours and textures,
befitting of one of the world’s most
loved blended Scotch whiskies. The new
blue tone of the Chivas 18 packaging
will certainly help it stand out on
shelves and fans of this iconic 18 year
old blend need not worry, it is still
the same whisky they will find in the
bottle.
Still expertly blended to the original
recipe developed by Colin Scott,
Custodian Master Blender at Chivas
Regal, and one of the world’s most
experienced Master Blenders, Chivas 18
is a distinctively rich and
multi-layered blend, representing
complexity at its very best. In an age
that revolves around instant
gratification, the new ad campaign
encourages consumers to appreciate the
more intricate things in life, which,
like Chivas 18, take time and skill to
create.
Richard Black, Global Marketing Director
at Chivas Regal, commented: "Taking no
less than 18 years in the making and
with 85 flavour notes packed into every
drop, Chivas 18 is the epitome of
complexity. In celebration of this
unrivalled spirit, our new campaign
highlights its rich, multi-layered
flavour whilst also honouring the expert
blending process which leads to its
creation. Through it, we want to remind
consumers that some things in life can’t
- and shouldn't - be simplified."
You will find the current Chivas
Regal
whisky range available from specialist online
whisky and spirits retailers such as The Whisky Exchange
and
Master of
Malt
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