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17th September 2012 |
Chivas Regal
celebrates heritage and sartorial style
with new limited edition collectible.
 Chivas
Regal has teamed up with British luxury
shoe designer, Tim Little, to launch a
limited edition collectible tin. Chivas
Regal 12 Year Old Made for Gentlemen by
Tim Little is the first in a series of
annual collaborations with modern
craftsmen who share a passion for style,
discernment, heritage and creativity.
The limited edition tin - designed by
Little, the owner and creative director
of British luxury shoe label, Grenson -
is inspired by the modern gentleman’s
wardrobe staple, the handmade brogue.
The bold and masculine design aims to
appeal to Chivas’ largely-male customer
base and features a stylish
deconstruction of this classic shoe.
James Slack, Global Brand Director for
Chivas Regal, comments: "Made for
Gentlemen highlights Chivas’
appreciation of heritage, craftsmanship
and luxury. Our core customers are
successful, modern gentlemen who seek
style and substance in the brands that
they connect with. Our collaboration
with Tim Little taps into this insight –
it’s stylish, distinctive and,
importantly, a modern take on the
typical whisky gift tin."
Available in more than 60 markets
worldwide from September 2012, orders
for the Chivas 12 Made for Gentlemen
Limited Edition by Tim Little have
already exceeded two million units,
making it one of brand owner Chivas
Brothers’ most successful limited
editions to date. Participating markets
include the UK, Germany, Thailand, Gulf
and Colombia, with the UK RRP set at
£25.39.
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