|
New capacity
next step in Chivas Brothers expansion
to supply global demand for its brands.
Chivas Brothers has announced its intention to
build a new malt whisky distillery and
has begun the planning process for a
site in Speyside. The company is
consulting the local community and
planners regarding a location on the
banks of the River Spey near Carron on
the site of the silent Imperial
distillery.
The new distillery would supply high
quality Speyside malt whisky for the
Chivas Brothers portfolio of blended
whiskies to be sold around the world. It
will benefit from the latest innovation
and environmental expertise, such as
heat recovery technology and provide a
first class working environment.
The site would also be visible from the
nearby Speyside Way walking trail, so
whilst up-to-date construction
techniques and modern technology would
be used inside the building, the
intention is to make the external façade
blend in with the surrounding riverside
scene and follow vernacular codes of the
region.
Chairman and CEO Christian Porta
commented: "Our success in growing our
brands across the world, in existing and
new markets, to many historical highs
means that creating new distillation
capacity is a key next step for our
business. This new distillery will
supply high quality Speyside malt whisky
for many of our blends in the years to
come. This is another example of our
sustained investment in our Scotch
whisky operations which, combined with
consistent innovation and marketing,
will continue to drive the growth of our
business."
The new distillery will occupy the site
of the silent Imperial Distillery which
has remained inactive since 1998 and was
acquired by Chivas Brothers in 2005.
Earlier this year, Chivas Brothers
already announced its plans to grow its
malt whisky distillation capacity by 25%
by April 2013 with the re-opening of
Glen Keith distillery and expansions at
four existing Speyside distilleries. It
also increased the capacity of The
Glenlivet Distillery by 75% in 2010 in
light of increasing sales of the global
No 2 single malt.
|
Keep up to date with
the latest whisky news and special
offers