|
9th August 2010 |
Chivas Launches Limited Edition Tin By
Alex Trochut
 Chivas Regal, the world’s leading luxury
Scotch whisky, has teamed up with award-
winning graphic designer and illustrator
Alex Trochut, to launch a limited
edition gift tin for its 12 Year Old
expression.
The gift tin, which will be available
globally, was inspired by the Chivas
Regal heraldry and label crest, and
incorporates a contemporary, bold
monogram based on the twists and
movements of a steel ribbon. The tin,
which has a dramatic metallic finish, is
simple, elegant, contemporary and
masculine – the qualities that perfectly
match those of the multi-award-winning
Chivas Regal 12 Year Old.
Lisa Woodward, International Marketing
Manager for Chivas Regal, comments: "Chivas
Regal 12 Year Old embraces luxury and
creativity in everything it does, so
teaming up with Alex, who has a
reputation for exuberant and unexpected
designs, was a perfect fit. The heraldic
symbolism reflects the brand’s
commitment to chivalry; exhorting its
predominantly male aficionados around
the world to Live with Chivalry by being
more and not just aspiring to have more.
Reflecting the brand’s chivalrous values
such gallantry, brotherhood, honour and
courage, the striking gift tin is a
piece of graphic design that will grace
any home bar."
Trochut adds: "Chivalry to me is
something you trust, something you
respect, a good relationship like you
would have with your brother…it’s a good
rhythm of living. With this project, it
was important for me to capture this
feeling in a modern image that could
then be applied to a 3D object. The
ribbon swirling into the abstract
heraldic shapes, along with the letters
C and R knotting with each other form
the perfect monogram."
Trochut’s belief in the power of a
strong aesthetic, and that “more is
more” makes him the ideal partner for
this exuberant Scotch whisky. Chivas
Regal is the original luxury Scotch,
first launched in 1909, and like all
iconic brands, carefully maintains a
blend of heritage and contemporary
relevance.
Chivas Regal has long embraced the
design community and has previously
partnered with high profile names such
as Christian Lacroix, Alexander McQueen
and Evan Douglis.
About Alex Trochut:
Alex Trochut is a multi-award winning
graphic designer, renowned for his
technically exquisite type creations and
designs. He is a graduate of Barcelona’s
ELISAVA Escola Superior de Disseny and
his education was enriched by an Erasmus
placement in Berlin, where he also
undertook internships with Moniteurs and
Xplicit. His designs and typography
challenge the very notion of minimalism
with a work philosophy of “more is
more”. Today based in Barcelona, he is
on the very top rung of the illustration
ladder.
|
Where To Buy Chivas Whisky Online
|
|
Select a country for a list
of specialist Whisky shops who delivers
to you:
|
Whisky Focus
<<<Back to
Whisky Focus for more Whisky News
|
Top
Of Page |
|
|
Online Whisky Shops |
|
|
|
New Whiskies |
| Check out the latest
new whisky releases. |
 |
| Worldwide delivery
available.
More Info |
|
|
|
Whisky Newsletter |
 Keep up to date with
the latest whisky news and special
offers
More Info |
|
