12 very
Limited Edition luxury Chivas Made For
Gentlemen Bremont Chivalry watches to be
auctioned for The Prince’s Trust
Enterprise Programme.
 Chivas Regal have revealed the next
release in their popular Made for
Gentlemen Limited Edition collection.
This time (pardon the pun) the premium
Scotch whisky brand has collaborated
with the award-winning luxury British
watch brand, Bremont to create the next
instalment of its always very smart
looking and sought-after Made
for Gentlemen Limited Edition collection
which will be available globally from
this month.
This year’s the release of the limited
edition Chivas 12 Made for Gentlemen
whisky will be accompanied by the
release of additional collectors’ items
in the form of 12 Chivalry watches,
created by Bremont and Chivas.
In keeping with Chivas Regal’s spirit of
generosity, the exclusive Bremont
‘Chivalry’ watches will be auctioned for
charities around the world. Admirers of
luxury watches and whisky will have the
opportunity to bid for one of these
watches by participating in an online
auction taking place from 22nd October -
9th November 2014 on www.chivas.com/bremont,
with proceeds being donated to The
Prince’s Trust Enterprise Programme.
The Chivas 12 Made for Gentlemen by
Bremont limited edition gift tin – which
will be available domestically and in
Travel Retail from September 2014 –
houses a bottle of Chivas 12 and
features deconstructed watch elements to
showcase the elegant and complex
engineering of Bremont chronometers. The
polished steel Bremont ‘Chivalry’ watch,
features a piece of oak cask used in the
maturation of whiskies for Chivas Regal,
the signature of James and John Chivas
etched on the rotor of the timepiece and
the Chivas crest subtly embossed on the
dial. An engraved copper plate, taken
from a retired Scotch whisky copper
still, sits on the leather presentation
pouch.
 Richard Black, Global Brand Director for
Chivas Regal says: "Over the last three
years, The Chivas Made for Gentlemen
series has gone from strength to
strength, resonating with modern
gentlemen around the world who demand
substance and style from luxury
experiences and products. With this
latest edition, we’re celebrating not
only the style and handcrafted quality
of Chivas and Bremont, but also the
spirit of generosity for which John and
James Chivas were renowned, and that is
increasingly valued in today’s
competitive world. We’re delighted with
the exquisite designs and we’re
confident that Chivas 12 Made for
Gentlemen by Bremont will be well
received by discerning whisky fans
around the world."
Nick English, Co-Founder of Bremont,
adds: “For me, the collaboration with
Chivas was a genuine meeting of minds.
We are all dedicated and passionate
about keeping traditions of
craftsmanship alive and we are also
focused upon leaving a positive legacy.
Bremont watches are ‘Tested Beyond
Endurance’ and Giles and I have been
blown away by the level of skill that
Chivas Master Blender, Colin Scott,
deploys in channelling nature and time in
blending their Scotch whiskies.”
The collaboration between Chivas Regal
and Bremont highlights the shared
synergy between the two luxury British
icon brands, both of which were inspired
by brothers and have gone on to become
global successes, admired throughout the
world for their quality, craftsmanship
and timeless style.
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