Bowmore
unveils Islay Taste Map with Martine Nouet, the ultimate companion and guide
to Islay Single Malt whiskies.
This
autumn, Bowmore, the first Islay Single
Malt whisky, has collaborated with
esteemed whisky writer Martine Nouet to
create the Islay Taste Map. In a bold
move to support the Islay category as a
whole, the map, which is the first of
its kind, is the ideal guide to the
complex and very varied characters of
Islay’s eight magical distilleries:
Ardbeg, Bruichladdich, Bunnahabhain,
Caol Ila, Kilchoman, Lagavulin,
Laphroaig and Bowmore. Launched as an
educational tool for both the on- and
off-trade, the map will also be
available for consumers to access online
from November but you can have a preview
here:
Islay Taste Map
Bringing to life the ancient elements
Earth, Air, Fire and Water that make up
Islay’s mild yet uncompromising climate,
the map uses colour-coordinated taste
profiles to illustrate how each of the
elements is reflected in the whiskies
from each distillery. From the peaty and
mossy cues of EARTH; the floral notes of
heather and sweet meadow in AIR; the
smoke, bonfires and burnt wood of FIRE;
to the ocean air, sea salt and wet sand
of WATER – each distillery has a unique
taste profile. The map also explains how
the whiskies taste indoors and out
alongside a character profile and
tasting notes.
In development for over a year, the map
has been created in collaboration with
esteemed whisky writer and Islay
resident Martine Nouet. Known as the
‘The Queen of the Still’, Martine was
carried away by Islay’s distinct yet
varied fragrances when she first visited
the island 20 years ago.
Well done to Bowmore for supporting and
educating whisky drinkers about the
whole Islay whisky region and what it
has to offer and not just what Bowmore
has to offer.
Founded over two centuries ago in 1779,
Bowmore is the first recorded distillery
on Islay and one of the oldest in
Scotland. As with all Islay Single
Malts, Bowmore whiskies are renowned for
its peaty smokiness. The Distillery
carefully smokes its own malt just as
their ancestors did centuries ago, using
skills handed down from generation to
generation. Nurtured and matured in the
legendary warehouses below sea level,
the No. 1 Vaults, Bowmore Single Malt is
widely acknowledged to be amongst the
finest and most perfectly balanced in
the world.
View Bowmore Islay Taste Map
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