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10th March 2015 |
Look out for
the Magnum Scotch Cream Liqueur from the
BenRiach Distillery Company.
 With
the increasing popularity of flavoured
whiskies and Scotch cream liqueurs The
BenRiach Distillery Company entered the
Scotch Cream Liqueur market last Autumn
with the launch of their Magnum Scotch
Cream Liqueur and in that short time
since its launch it has already picked
up international honours with a Gold
Medal at the 2014 San Francisco World
Spirits competition.
Following
this success the company have decided to
embark on a focused campaign targeting
both domestic and international markets.
Leading this campaign is Edinburgh based
sales consultancy RTM Sales Solutions
Ltd., who are backed by a significant
‘six figure’ investment from the brand’s
owners.
The campaign has already
been paying off here in the UK, with
selected branches of Tesco in Scotland
and online now stocking the Magnum
Scotch Cream Liqueur.
Magnum has
been developed as a premium product to
cater to the global market in specialist
drink brands which has witnessed
significant growth in recent years,
especially within the gin and vodka
categories. Magnum’s producers have
positioned it as a non-gender specific
product with the potential to bridge the
female/male divide between consumption
of cream liqueur products and Scotch
whisky.
The packaging is another
key point of difference with the Magnum
Scotch Cream Liqueur, it is sold in a
unique quick-chill, recyclable and
reusable stainless steel flask.
The Magnum Scotch Cream Liqueur was
created from a blend of the finest
vatted Highland Scotch Whisky and real
Dutch cream, they describe it as a
luxurious cream liqueur with delicious
hints of caramel, chocolate and rich
toffee. It comes in a 70cl recyclable
and reusable stainless steel flask and
has a strength of 17% ABV.
The Magnum
Scotch Cream Liqueur is currently
available from
The Whisky Exchange priced at £20.
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