Whisky Focus - Ballantine’s Gives the Valentine’s Day Card a Make-Over

Do Valentine’s The Ballantine’s Way

13th February 2012

Ballantine’s gives the traditional Valentine’s Day card a make-over.

Valentine’s Day should be a day to share with everyone you love, including friends, so for those looking to rise above the clichéd messages and send something fun, Ballantine’s have created two light-hearted alternative Valentine’s Day e-cards.

The world’s No 2 Scotch whisky brand is celebrating Valentine’s Day the Ballantine’s way, with the e-cards designed by two influential artists: Piano Fuzz of Brazil and Blanca Gomez from Spain.

Each design is unique, with each showing how to do Valentine’s the Ballantine’s way. The e-cards will be available to download and share on Facebook from 10th February at www.facebook.com/ballantines

“Ballantine’s is about doing things differently so we wanted to put a twist on the traditional Valentine’s Day card and create something to escape the cliché’s and inject some fun into Valentine’s Day!” says Peter Moore, Global Brand Director, Ballantine’s.

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