Whisky Focus - Ballantine's 12 Year Old Gets A New Look

Ballantine's 12 Year Old Gets A New Look


11th September 2015

Ballantine's 12 gets a elegant new look.

It seems like with the approaching new autumn season Chivas Brothers are giving many of their iconic whiskies a new look for the new season. Next up for a makeover is the travel retail Ballantine's 12 year old which has been given an elegant looking new bottle.

The Ballantine's 12 year old blended whisky was been given a more appealing modern look, the new packaging adopts the chevron-shaped label of Ballantine’s Finest, creating a more refined, masculine and eye-catching look on-shelf. The navy colour scheme and the greater prominence of the numeral 12 both emphasize the super premium quality of the 12 Year Old, while the re-positioning of the brand’s crest – the Ballantine’s Grant of Arms – and the Ballantine’s ‘B’ help to create a more modern aesthetic.

Peter Moore, Ballantine’s Global Brand director, commented: "Thanks to its perfectly balanced taste profile, Ballantine’s 12 Year Old has become an award-winning blend with outstanding quality credentials. We are delighted to present a new elegant, super premium pack for the bottle that stays true to the pioneering values of our founder George Ballantine in his relentless pursuit of quality. We’re confident that the new design, which is now in line with Ballantine’s Finest, will encourage consumers to trade up to Ballantine’s 12 Year Old for special occasions as they start their journey through the super premium whisky category."

The new Ballantine’s 12 Year Old bottle has been successfully received through consumer research* and will be available globally with the same RRP of of 38USD per 1L bottle in Travel Retail or local equivalent.

You will find the current Ballantine's whisky range available from specialist whisky shops such as The Whisky Exchange
 

Where To Buy Ballantine's Whisky Online


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