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A unique
mixology programme like no other with
Auchentoshan.
 This
summer, Auchentoshan, the only Single
Malt that triple distills every drop,
has launched a cocktail competition that
will offer two outstanding bartenders –
one from the UK and one from the US – a
career-changing, 14 day switch across
the Atlantic, to work in one of the
world’s leading bars – The Auchentoshan
Switch.
Rising to fame in the cocktail world,
Auchentoshan Three Wood is quickly
gaining cult status among bartenders
globally due to its unique complexity,
having been matured in three different
casks. The Auchentoshan Switch
competition will see the brand
collaborate with the award-winning den
for the thinking drinker, London
institution 69 Colebrooke Row and New
York’s Apotheke, who will act as the
host bars for the winning mixologists.
The winners will experience world
leading molecular mixology as they work
in one of the world's leading
experimental cocktail bars.
Auchentoshan is a brand that likes to do
things differently, by being the only
single malt scotch to triple distil its
spirit to make it arguably the smoothest
and most versatile malt. This ethos is
carried through to the selection
criteria for the competition. The
judging panel will be looking for
something different and extra special
from contestants. Whilst much of the
attention will be focussed on the
drinks, service and theatre is of equal
importance, so applicants will be judged
on how friendly, approachable and
charismatic they are as well as the
drink itself.
With this in mind only video entries
will be accepted for the competition.
Contestants will be asked to film
themselves making two simple yet
integral drinks: firstly a lemonade from
scratch and secondly an Old Fashioned
made with the unique Auchentoshan Three
Wood.
Individual competitions in the UK and US
will run simultaneously to find a winner
in each country. Following the initial
entry process, twenty finalists will be
invited to a one-day final round, which
is set to take place in central London
during October 2011. The switch itself
will take place in early 2012.
Hannah Fisher, brand manager for
Auchentoshan, commented; “As
Auchentoshan Three Wood continues to
grow in popularity with bartenders, it’s
great to be able to give them something
back. As the first whisky brand to offer
an internship that crosses the Atlantic,
we’re excited to see the results and
proud to be working with two of the best
bars in the world."
As part of the transatlantic switch the
US winner will work at 69 Colebrooke Row
and learn first hand the world of
cocktail and food science in the only
bar related drinks lab in the World –
The Drinks Factory. They will have the
opportunity to work with this team of
hand- picked, leading mixologists, in a
lab dedicated to furthering the craft of
the cocktail and fully realising
projects as they filter into the bar.
Importantly they will also become
incorporated into the daily procedures
ofopening-up and working in the bar at
69 Colebrooke Row, visiting producers
and sourcing of quality ingredients.
Marcis Dzelzainis, Operations Manager at
69 Colebrooke Row, commented on the
programme, "The Switch programme is a
very innovative way of promoting a brand
that really thinks outside the box. At
the bar, we enjoy using Auchentoshan
Three Wood as its flavour profile lends
itself to mixability and that it would
nice to see Single Malts used more in
cocktails!"
The winner of the UK competition will
head to Apotheke in New York City, the
hottest cocktail bar on the underground
scene. Managed under the watchful eye of
bar manager and USA judge, David
Clelland. The winner will be able to
learn from and work side by side with
highly experienced bar chefs. With no
menus, bar chefs cook up individually
prescribed concoctions for the taste of
the cocktail enthusiasts according to
their mood. At Apotheke, the
presentation of the cocktail is as
dramatic as the cocktail itself. The
winner will be simultaneously part of
both a theatre performance and a
chemistry lab in the mixology heart of
the USA – NYC.
Candidates will be able to apply online
from 1st July – 31st August 2011 through
www.auchentoshan.com/switch
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