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12th February 2010 |
Ardbeg celebrates its Committee’s 10th Birthday with a thrilling ride.
 The iconic Islay malt whisky, Ardbeg
announced today (Friday 12 February) a
year of celebrations to mark the 10th
anniversary of its ardent follower’s
society – the Ardbeg Committee.
The festivities will include a new
limited edition whisky for Committee
members – Ardbeg Rollercoaster,
available to buy from Monday 15
February. The celebrations will also
include a series of parties around the
world and a digital campaign.
In 1997, when Ardbeg Distillery on the
shores of the remote island of Islay
re-opened after years of closure, the
Distillery appealed to loyal fans to
help them spread the word about its
re-awakening. Such was their enthusiasm
that in 2000 the Distillery decided to
form the Ardbeg Committee; its
evangelical mission: “To ensure the
doors of the Ardbeg Distillery never
close again”.
With a membership of 50,000 people
worldwide and growing, the Ardbeg
Committee today has more than 15 times
the number of residents of Islay! Their
passion for all things “Ardbeg” means
that many of them make an annual
pilgrimage to the island to visit their
favourite distillery to catch up on the
latest gossip, some of them even proudly
displaying the iconic Ardbeg “A” logo
tattooed to parts of their anatomy!
To mark the 10th Anniversary of the fan
club the Distillery has decided to
launch a limited edition whisky named
“Ardbeg Rollercoaster” exclusively for
members of the Committee. In addition,
as part of its celebrations of the
‘rollercoaster’ adventure the Distillery
and its fans have been on it has created
an e-film taking viewers on a
rollercoaster ride on www.ardbeg.com
with Shortie, the Distillery’s canine
mascot as a guide.
Commenting on this special whisky,
Mickey Heads, Distillery Manager and
Chairman of the Ardbeg Committee said,
“We thought ‘rollercoaster’ aptly
reflected the tumultuous ride we have
had over the last ten years at Ardbeg as
we have brought the distillery to back
to life! The whisky itself was created
by taking whisky from casks from each
year since the Distillery’s re-opening
in 1997, right up to 2006 - the youngest
Ardbeg able to be bottled by law!
Bottled at 57.3 % and non chill-filtered
it is an enormous whisky, embodying a
perfect fusion of sweetness, spice,
creamy malt and deep peaty smokiness; a
timeless example of the multi-layered
complexity of Ardbeg.”
“To thank our committee members for
their ongoing support, we are throwing a
number of parties around the world
during 2010, including one at the
Distillery in May,” comments Dr Bill
Lumsden, Head of Distilling and Whisky
Creation. He continued, “We are very
proud of what we have achieved with
Ardbeg from the beginning, to the recent
highlight of winning “Best Scotch Whisky
in the World” three years in a row.
Revered by whisky connoisseurs for its
peaty, smoky complexity, we hope with
Ardbeg to continue to provide our loyal
and new fans the world over with
constant surprises, challenges, and
above all, sensational whisky!”
 Available exclusively to Ardbeg
Committee members from Monday 15th
February 2010, Ardbeg Rollercoaster will be
priced at around £50 (pounds sterling)
and is only available to buy online at www.Ardbeg.com ….while stocks last!
It is a limited edition of 15000 bottles
which were bottled at 57.3% ABV,
Ardbeg Rollercoaster is made up of:
1997 Cask: 2nd fill
1998 Cask: Refill Hogshead
1999 Cask: 1st Fill Barrel
2000 Cask: 1st Fill Barrel
2001 Cask: Refill Barrel
2002 Cask: Refill Barrel
2003 Cask: 1st Fill Barrel
2004 Cask: 1st Fill Barrel
2005 Cask: 2nd Fill Sherry Butt
2006 Cask: Refill Hogshead
For more information on the first Ardbeg
Rollercoaster party at the distillery on
Islay on 29th May 2010 and other
forthcoming events, or to view, download
or share the Ardbeg rollercoaster ride
film visit www.Ardbeg.com.
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Ardbeg Rollercoaster Tasting Notes
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This is Ardbeg's official tasting note,
lets hope the finish is as long as the
tasting note.
Colour:
Rich gold.
Nose:
An enormous whisky, a perfect fusion of
sweetness, spice, creamy malt and deep
smoke: a sensational example of
multi-layered clasic ardbeg. Fudge,
burnt sugar and treacle toffee emerge
first with peat encased in dark
chocolate. cloves, cinnamon and nutmeg
spices bring warmth and richness before
a wave of iodine, coal tar and linseed
oil takes hold. fresh top notes of
menthol, fennel and pine resin lift you
higher. dipping in further reveals deep
notes of brambles and black cherries
together with hallmark beeswax.
Taste:
big, rich and exceedingly smooth and
peaty, the mouthfeel is at once creamy
and chewy, coating the entire palate
with wave of silk-velvet smoke.
fragrant peat smoke rolls over your
tongue bringing black cherries, cloves,
chocolate ganache and fudge; a
deliciously smoky dessert. a breeze of
fresh coriander, menthol and violets
lifts to the roof of your mouth,
followed by chewy sugared almonds and
tangy lime juice. waxy peat smoke
constantly fills the palate with rolling
cocoa, clotted cream and scented smoke
from beginning to end
Finish:
the taste refuses to go away. the finish
is long and scented wit fragrant wood
smoke, spices (cloves and aniseed) and
clotted cream.
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Where To Buy Ardbeg Online
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of specialist Whisky shops who delivers
to you:
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