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Ardbeg set to
share the power of smoke with a new
Ardbeg Masters of Smoke training
programme for bartenders.
Calling all bartenders, Ardbeg single
malt whisky has announced the launch of
a Ardbeg Masters of Smoke Bartenders
Education Programme.
Ardbeg's mission is to spread the word about
the 'delicious possibilities' of smoke,
through the new bartender education
programme.
In an industry first, Ardbeg Masters of
Smoke will deliver in-depth training on
the complex science of smoke to on-trade
professionals worldwide, sharing
knowledge from the world of whisky – and
beyond.
As smoke as a flavour continues to rise
in popularity, Ardbeg will curate an
ever-evolving repository of
smoke-related content and tools to help
bartenders understand and complement its
nuances. Those participating in the
programme will be fuelled with creative
insights from experts across a variety
of disciplines – from barley ‘maltsters’,
to barbecue chefs – to allow them to
harness the power of smoke in inventive
serves and in-bar experiences.
Ludo Ducrocq, Ardbeg Education &
Advocacy Director, said:
"Whisky lovers have long appreciated the
peaty power of Ardbeg, but we think
there’s an opportunity to further
explore the intricacies of smoke as a
flavour.
“Through Masters of Smoke, we hope to
spread the word about the delicious
possibilities of smoke through rich,
in-depth training which is really rooted
in science.
"From Port Ellen, to Portland, we want
to unleash the power and potential of
smoke in the on trade, working with
bartenders worldwide to lead a glorious
smoky revolution."
Masters of Smoke training sessions will
roll out across markets worldwide from
September 2019. To register interest in
less than two minutes, bartenders should
visit www.ardbeg.com/MOS
If
you want to get yourself familiar with
Ardbeg's peat smoke before the training
sessions you will find the current
Ardbeg whisky range will find it available
to buy from specialist
online whisky retailers such as
The Whisky Exchange,
The Whisky Shop and
Master of Malt
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