Whisky Focus - Ardbeg Masters Of Smoke Bartender Education Programme

Ardbeg Masters Of Smoke Bartender Education Programme


18th June 2019
Ardbeg set to share the power of smoke with a new Ardbeg Masters of Smoke training programme for bartenders.

Ardbeg Masters of Smoke training programme for bartenders.

Calling all bartenders, Ardbeg single malt whisky has announced the launch of a Ardbeg Masters of Smoke Bartenders Education Programme.

Ardbeg's mission is to spread the word about the 'delicious possibilities' of smoke, through the new bartender education programme.

In an industry first, Ardbeg Masters of Smoke will deliver in-depth training on the complex science of smoke to on-trade professionals worldwide, sharing knowledge from the world of whisky – and beyond.

As smoke as a flavour continues to rise in popularity, Ardbeg will curate an ever-evolving repository of smoke-related content and tools to help bartenders understand and complement its nuances. Those participating in the programme will be fuelled with creative insights from experts across a variety of disciplines – from barley ‘maltsters’, to barbecue chefs – to allow them to harness the power of smoke in inventive serves and in-bar experiences.

Ludo Ducrocq, Ardbeg Education & Advocacy Director, said:

"Whisky lovers have long appreciated the peaty power of Ardbeg, but we think there’s an opportunity to further explore the intricacies of smoke as a flavour.

“Through Masters of Smoke, we hope to spread the word about the delicious possibilities of smoke through rich, in-depth training which is really rooted in science.

"From Port Ellen, to Portland, we want to unleash the power and potential of smoke in the on trade, working with bartenders worldwide to lead a glorious smoky revolution."

Masters of Smoke training sessions will roll out across markets worldwide from September 2019. To register interest in less than two minutes, bartenders should visit www.ardbeg.com/MOS

If you want to get yourself familiar with Ardbeg's peat smoke before the training sessions you will find the current Ardbeg whisky range will find it available to buy from specialist online whisky retailers such as The Whisky Exchange, The Whisky Shop and Master of Malt
 

Where To Buy Whisky Online


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