|
Aberlour gets
the consumer vote at the Spirit of
Speyside Whisky Awards

Aberlour single malt whisky is
celebrating after last night winning two
categories at the Spirit of Speyside
Festival Whisky Awards for its 10 Year
Old and 16 Year Old expressions. The
awards were presented by renowned
yachtsman Sir Robin Knox-Johnston at the
Festival’s Opening Dinner and Dance and
were collected on behalf of Aberlour by
Distillery Manager Stuart Pirie.
Aberlour triumphed in the ‘12 Years Old
and Under’ and ’13 to 20 Years Old’
categories in the only malt whisky
competition that embraces the decisions
of the consumer. The Spirit of Speyside
Festival Whisky Awards are only open to
single malts produced within Speyside,
Scotland’s premier whisky region. The
festival itself is one of Europe’s
largest whisky festivals, bringing
together thousands of whisky lovers from
around the world many of whom also have
the opportunity to judge entries to the
awards.
Brand Director for malts at Chivas
Brothers, Neil Macdonald, comments: “To
win two ‘best of the best’ awards at
this esteemed awards ceremony is
exceptionally flattering and really
highlights the popularity of Aberlour
with whisky lovers around the world.
What is great about the Spirit of
Speyside Festival Whisky Awards is that
‘real people’ decide the winners – and
ultimately these are the people who are
buying and enjoying Aberlour.”
Selling over 2.5million bottles of
Scotch per year, Aberlour is one of the
most successful whiskies in the
complementary malts portfolio from
Chivas Brothers that includes The
Glenlivet, Longmorn, Strathisla, Scapa
and Tormore. It is the best-selling
single malt in France, the world’s
biggest whisky market.
Aberlour 10 Year Old is an elegant yet
complex malt that is suitable for all
occasions. Aberlour 16 Year Old Double
Cask Matured was launched in 2003 and is
a further example of Aberlour’s
versatility when matured in sherry and
traditional oak casks.
Introduced at the 2005 Festival with the
support of Whisky Magazine, the Spirit
of Speyside Whisky Awards have developed
into a prestigious feature of the Spirit
of Speyside Festival.
|