Whisky Focus - Buy Richard Paterson Whyte & Mackay Master Blender For £20000

Buy Richard Paterson Master Blender For £20000

16th September 2009
Whyte & Mackay’s Master Blender Goes Up For Sale…

Whyte & Mackay has today 16th September 2009,  announced the launch of a new bespoke whisky service that comes with a - wait for it - £20,000 price tag.

The unique service will see customers spend three days with Whyte & Mackay’s multi-award winning master blender, Richard ‘The Nose’ Paterson where he will get to know their likes and dislikes before creating a unique personalised whisky based on their personality.

Bosses at the Scottish whisky firm are confident that, despite the credit crunch, whisky enthusiasts will be willing to part with their cash to spend time with the world renowned master blender who will create a tailor made dram, just for them.

The idea was borne following Richard’s recent appearance on ‘Made in Scotland’, a TV programme exploring the iconic symbols that make Scotland internationally famous, where Richard explained the whisky blending process to actor David Hayman, best known for roles alongside Pierce Brosnan, Bruce Willis and Kevin Spacey and created a whisky based on David’s personality and tastes.

Richard then took the idea a step further by creating a series of one-off whiskies based on the personalities of high profile stars including Sean Connery, Ewan McGregor, Barack Obama and Homer Simpson whose whisky was described as ‘a well-rounded dram that packs a punch’. Whyte & Mackay received hundreds of enquiries on the back of the bespoke whiskies, and has now launched this service for whisky fans at a cost of £20,000.

And while most Brits continue to look after the pennies in these credit crunch times, Whyte & Mackay claims there is a demand for this first-of-its-kind, completely bespoke experience.

Richard Paterson said: “Following my appearance on STV and online we have received hundred of enquiries about the chance to make your own whisky with my help. So we have launched this service, which won’t be for everybody, but will appeal to those looking for an unusual, unique gift for others or even for themselves.

“It is increasingly common now for people to have their luxury goods tailor made to suit their own specific desires. By offering this service we have created a great opportunity to own a one-off bespoke whisky that may even increase in value over time.

“I will spend time getting to know their likes, dislikes and personality to create a completely one-of-a-kind whisky – and of course a dram or two will be raised as we bond. Only one bottle of each individual bottle will ever be made… it will be a whisky to treasure forever.”

Richard became Scotland’s youngest master blender at the age of 26 and his nosing techniques; thirst for knowledge and inimitable style have cemented him as one of the whisky industry’s highly sought-after characters.

Anyone interested in ‘buying’ Richard Paterson should contact info@whyteandmackay.com

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