Whisky Focus - Jameson St Patrick's Day Limited Edition Bottling

Acclaimed Irish designer Paul Daly toasts St Patrick’s Day with a special limited edition bottle for Jameson.

Jameson, the world’s No 1 Irish whiskey, has teamed up with internationally acclaimed Irish artist Paul Daly to launch a new limited edition bottle for St Patrick’s Day.

The contemporary bottle design, which will appeal to collectors, was inspired by the legendary Celtic illustrations in The Book of Kells*. By using a screen-printing technique, the image is textured while all gold-coloured elements are foiled to highlight the brand’s premium positioning and offer on-shelf stand-out. The launch will be supported by bespoke POS including engraved glassware and limited prints of the artwork.

The Jameson limited edition St Patrick’s Day bottle will be available from mid-February in selected markets including the UK, Latvia, Czech Republic, Bulgaria and Travel Retail Europe.

The launch forms part of the brand’s global St. Patrick’s Day celebrations, which include the Jameson Global Radio Broadcasts taking place in the Old Jameson Distillery, Dublin and the Jameson St. Patrick’s Day Party, featuring special guests Groove Armada. For the first time ever, Jameson will be broadcasting globally online via their St. Patrick’s Day radio station, JFM, streamed on www.jamesonwhiskey.com on 17th March.

Howard Southern, Jameson Marketing Director, Irish Distillers Pernod Ricard says: "Our vision is to make St Patrick’s Day more contemporary and relevant to our global consumers while raising the profile of Jameson Irish Whiskey. By commissioning contemporary artist Paul Daly, we have created a limited edition bottle, with a striking, modern design, which will be the centrepiece of our activity and will appeal to both our on and off trade customers in key markets. We are confident that it will strike a chord with our core consumers while attracting those new to the brand and category."

Paul Daly commented: "As an Irishman who has spent much of his life abroad, the opportunity to fuse my interests in Irish culture with art and a truly Irish brand like Jameson, was one I couldn’t refuse. St Patrick’s Day is always a fun-filled celebration of the Irish, and it was a great experience creating something that consumers around the world could enjoy on the big day."

*The Book Of Kells
The Book of Kells is a lavishly decorated account of the four gospels, written around the year 800 AD and is thought to have inspired much of modern Celtic art. It remains an important part of Irish heritage and is still very much alive at Trinity College in Dublin, the city in which Jameson was founded.
 

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