Whisky Focus - Speyburn Whisky Team Up With Spey Foundation Charity

Speyburn Whisky Team Up With Spey Foundation Charity

19th July 2013
Speyburn whisky will donate £1 to the Spey Foundation charity for every new member sign up to the whisky’s free online member’s community.

Visit www.speyburn.com/clan-speyburn and sign up for FREE and generate a £1 donation to a very good cause.

Speyburn Highland Single Malt Scotch Whisky has announced it will be joining forces with the Spey Foundation to support their ongoing conservation work along the River Spey. The one year partnership will fund a project that opens up the Spey burns to wildlife by overcoming in-river obstacles that prevent salmon and sea trout from spawning. The project will also include protecting and restoring the catchment’s natural features to help improve the habitat and biodiversity of the area and the river bank.

To sponsor the conservation initiative, Speyburn are launching a nationwide ‘Salmon Run’ campaign that will be driven by new member sign-ups to Clan Speyburn – the whisky’s free online member’s community. For every person who signs up over a one year period, Speyburn will donate £1 to the Spey Foundation. New Clan members will receive a free welcome pack, regular newsletter, exclusive discounts and offers (including special clan bottlings) and their name added to the ‘Book of the Clan’ which is kept at the distillery.

To promote the campaign, Speyburn will be launching a series of initiatives, including an on-pack promotion which will be rolled out in the UK and internationally next month. All Speyburn bottles will feature a new Salmon Run neck tag which will outline the collaboration.

Regarded as the ‘classic salmon river’, the River Spey extends to 107 miles together with approximately 560 miles of its tributaries. The Spey Foundation plays a vital role in conserving both the burns and its wildlife through extensive research into salmon and all aquatic species within the Spey fishery. It is this commitment that makes them the perfect partner for Speyburn single malt which is crafted in the only distillery to use water from the Granty Burn, a tributary of the River Spey, famed for its purity and its world class salmon fishing.

To sign up for Clan Speyburn - Speyburn's free online member’s community simply visit www.speyburn.com/clan-speyburn

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