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19th July 2013 |
Speyburn
whisky will donate £1 to the Spey
Foundation charity for every new member
sign up to the whisky’s free online
member’s community.
Visit
www.speyburn.com/clan-speyburn and sign up for FREE and
generate
a £1 donation to a very good cause.
 Speyburn
Highland Single Malt Scotch Whisky has announced it
will be joining forces with the Spey
Foundation to support their ongoing
conservation work along the River Spey.
The one year partnership will fund a
project that opens up the Spey burns to
wildlife by overcoming in-river
obstacles that prevent salmon and sea
trout from spawning. The project will
also include protecting and restoring
the catchment’s natural features to help
improve the habitat and biodiversity of
the area and the river bank.
To sponsor the conservation initiative,
Speyburn are launching a nationwide
‘Salmon Run’ campaign that will be
driven by new member sign-ups to Clan Speyburn – the
whisky’s free online member’s community.
For every person who signs up over a one
year period, Speyburn will
donate £1 to the Spey Foundation. New Clan
members will receive a free welcome
pack, regular newsletter, exclusive
discounts and offers (including special
clan bottlings) and their name added to
the ‘Book of the Clan’ which is kept at
the distillery.
To promote the campaign, Speyburn will be launching a
series of initiatives, including an
on-pack promotion which will be rolled
out in the UK and internationally next
month. All Speyburn bottles will feature
a new Salmon Run neck tag which will
outline the collaboration.
Regarded as the ‘classic salmon river’,
the River Spey extends to 107 miles
together with approximately 560 miles of
its tributaries. The Spey Foundation
plays a vital role in conserving both
the burns and its wildlife through
extensive research into salmon and all
aquatic species within the Spey fishery.
It is this commitment that makes them
the perfect partner for Speyburn single
malt which is crafted in the only
distillery to use water from the Granty
Burn, a tributary of the River Spey,
famed for its purity and its world class
salmon fishing.
To sign up for Clan Speyburn -
Speyburn's free online member’s
community simply visit
www.speyburn.com/clan-speyburn |
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