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18th December 2013 |
SMWS Georgie Bell to take up roll as Mortlach
brand ambassador.
 Diageo
have announced that Georgie Bell, who
some of you will already know as the
Global Ambassador for the Scotch Malt
Whisky Society will join Diageo in
January 2014 as a global brand
ambassador focusing on the promotion of
its new range of Mortlach Single Malt
Scotch Whiskies (@mortlachwhiskies
#mortlach), which will be launched next
year 2014.
Ewan Gunn, Global Scotch Whisky
Ambassador at Diageo, said: "We are all
delighted that Georgie, with her
extensive knowledge of the production,
marketing and communications sides of
the Scotch whisky industry, has agreed
to join us and support our significant
new initiative for Mortlach. In her
short time as roving brand ambassador at
the SMWS, Georgie has made a huge impact
on the whisky world, engaging
influencers and consumers in many key
global markets, and deploying her
knowledge, energy, passion and
experience of the luxury spirits sector
to promote Scotch whisky. She will have
a key role to play, alongside our other
Global Brand Ambassadors, in the
promotion of Mortlach."
Diageo announced in November that it
planned to make four new expressions of
the highly complex and richly flavoured
Mortlach Single Malt Scotch Whisky,
distilled in Dufftown since 1823,
available in the global travel and
luxury connoisseur markets from
mid-2014.
The 4 new expressions which Georgie will
be representing are - Mortlach Rare Old,
Mortlach 18 year old, Mortlach 25 year
old and a Mortlach Special Strength
which will be exclusive to travel
retail. Details such as prices and which
markets the new Mortlach range will be
available in will be released early next
year.
Georgie Bell studied at the University
of Edinburgh. In 2012 the Worshipful
Company of Distillers granted her their
International Award for the Fundamentals
in Distilling Course, and she was
granted Freedom of the Company in 2013.
Georgie also holds a Diploma in
Distillation from the Institute of
Brewing & Distilling.
As well as the 4 new expressions which
Georgie will be spreading the word about
from next year, as announced in April
2013 work will be starting on a major
expansion of the distillery which will
double the capacity at the Mortlach
Distillery, this involves the exact
replication of the existing stillhouse,
was announced in April 2013.
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