Whisky Focus - Miss Whisky Georgie Bell To Take Up Roll As Mortlach Brand Ambassador

Georgie Bell To Take Up Roll As Mortlach Brand Ambassador

18th December 2013
SMWS Georgie Bell to take up roll as Mortlach brand ambassador.

Diageo have announced that Georgie Bell, who some of you will already know as the Global Ambassador for the Scotch Malt Whisky Society will join Diageo in January 2014 as a global brand ambassador focusing on the promotion of its new range of Mortlach Single Malt Scotch Whiskies (@mortlachwhiskies #mortlach), which will be launched next year 2014.

Ewan Gunn, Global Scotch Whisky Ambassador at Diageo, said: "We are all delighted that Georgie, with her extensive knowledge of the production, marketing and communications sides of the Scotch whisky industry, has agreed to join us and support our significant new initiative for Mortlach. In her short time as roving brand ambassador at the SMWS, Georgie has made a huge impact on the whisky world, engaging influencers and consumers in many key global markets, and deploying her knowledge, energy, passion and experience of the luxury spirits sector to promote Scotch whisky. She will have a key role to play, alongside our other Global Brand Ambassadors, in the promotion of Mortlach."

Diageo announced in November that it planned to make four new expressions of the highly complex and richly flavoured Mortlach Single Malt Scotch Whisky, distilled in Dufftown since 1823, available in the global travel and luxury connoisseur markets from mid-2014.

The 4 new expressions which Georgie will be representing are - Mortlach Rare Old, Mortlach 18 year old, Mortlach 25 year old and a Mortlach Special Strength which will be exclusive to travel retail. Details such as prices and which markets the new Mortlach range will be available in will be released early next year.

Georgie Bell studied at the University of Edinburgh. In 2012 the Worshipful Company of Distillers granted her their International Award for the Fundamentals in Distilling Course, and she was granted Freedom of the Company in 2013. Georgie also holds a Diploma in Distillation from the Institute of Brewing & Distilling.

As well as the 4 new expressions which Georgie will be spreading the word about from next year, as announced in April 2013 work will be starting on a major expansion of the distillery which will double the capacity at the Mortlach Distillery, this involves the exact replication of the existing stillhouse, was announced in April 2013.

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