Distillers unveil a new look for their
popular Smokehead single malt and an
intense new expression: Smokehead High Voltage.
MacLeod Distillers have just unveiled a
new look for their popular smoky mystery
Islay single malt whisky Smokehead and
the distiller has also revealed an
intense new expression which they tell
me is not for the faint hearted:
Smokehead High Voltage.
It seems they have upped the power of
the smoke for the new expression by
bottling the Smokehead High Voltage at
Commenting on the new expression and
bold new look, Iain Weir, Brand Director
for Smokehead said: "Smokehead has
always challenged the traditional whisky
world with its unconventional look and
attitude, appealing to the younger and
adventurous whisky drinker. We’ve turned
up the volume right across the brand.
It’s not for everyone, but that’s ok".
"And if Smokehead is an assault on your
senses, then High Voltage is an all-out
attack. Louder, bolder and more intense
than getting put in a headlock from an
Smokehead's iconic skull logo now plays
a much more dominant role on the label
and striking gift tin. They tell me that
it takes on a more evocative and
free-spirited style, with a rush of
smoke blowing through the head to create
an element of defiance.
One thing that hasn’t changed with the
standard Smokehead expression is its
bold taste, it is still the same smoky
mystery Islay single malt that you will
find in the bottle which as those of you
who are familiar with it will know,
takes you on a fiery rollercoaster of
peat, smoke and spice with a little
delicate sweetness thrown in.
‘Smokehead’ RRP £38.99 and ‘Smokehead
High Voltage’ RRP £54.99 are both
available from specialist whisky shops