Whisky Focus - Loch Lomond Whisky Teams Up With The Open Golf Championship

Loch Lomond Whisky Teams Up With Open Golf Championship


15th February 2018
Loch Lomond whisky agrees five year partnership with The Open Golf Championship.

The Claret Jug and the Loch Lomond 18 Year Old Single Malt Scotch Whisky, photographed at the 18th tee at St Andrews.

Two of Scotland's most iconic exports, whisky and golf, are coming together as independent Scotch whisky distiller, Loch Lomond Group, announces that they have agreed a five-year partnership with The Open, the oldest and most prestigious international Major Golf Championship in the world.

Loch Lomond Whiskies’ partnership with The Open is effective immediately and runs until 2022. The five-year partnership includes this years 147th Open which takes place at Carnoustie in Angus from 15th - 22nd July 2018. The partnership will also include the playing of the landmark 150th Open in 2021 at St Andrews, Fife, the home of golf.

I have to say this has got to be a good move for Loch Lomond Whiskies’ as there has always been a close affinity between whisky and golf with many golf fans also demonstrating a passion for Scotch. The partnership is sure to give Loch Lomond the chance to introduce their increasingly impressive range of whiskies to a worldwide audience.

Known as "The One", The Open is the most international of the major championships with qualifying events across five continents. The Championship is also broadcast to 600 million households in almost 200 countries around the world.

The partnership with The R&A includes support of the Ricoh Women’s British Open and will showcase globally the full range of Loch Lomond Whiskies. It also means the distiller’s innovative and exciting range of single malts will become "The Spirit of The Open".

The good news for whisky drinkers like you and me is that as part of the partnership with The Open, Loch Lomond Whiskies will create a variety of highly covetable limited editions, aimed at both golf fans and whisky aficionados alike.

Colin Matthews, CEO of Loch Lomond Group, said: "We are extremely proud to have agreed this prestigious partnership and association with The R&A for The Open and the Ricoh Women’s British Open. There is an incredibly strong alignment between the worlds of whisky and golf, two of Scotland’s most iconic gifts to the world. There is also a great fit between those who follow golf and whisky, with research showing clearly that many golfers across the world enjoy a regular dram.

"Our partnership with The R&A is the perfect means for Loch Lomond Whiskies to use the fabulous platforms of both championships to grow further, both in the UK and internationally, and it also demonstrates our strong commitment and ambition to becoming a premium global brand."

You will find Loch Lomond Whiskies current whisky range available from specialist online whisky shops such as Master of Malt
 

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