Whisky Focus - Johnnie Walker Black Label The Jane Walker Edition

Johnnie Walker Black Label The Jane Walker Edition

27th February 2018
Johnnie Walker Scotch whisky unveil the first Striding Woman, Jane Walker, with the launch of Johnnie Walker Black Label The Jane Walker Edition.

Johnnie Walker Black Label The Jane Walker EditionFor more than 100 years the iconic Striding Man logo has has adorned Johnnie Walker Scotch whisky bottles, he has had subtle changes over the years but now for the first time ever a bottle of Johnnie Walker whisky is going to be adorned by, Jane Walker, the first female iteration of the brand's iconic Striding Man logo.

Jane Walker the first Striding Woman will adorn special Jane Walker Edition bottlings of the 12 year old Black Label which will be available in the US from March 2018 with a suggested retail price of $34.00 for a 750ml bottle, 40% ABV bottle.

The launch of the Jane Walker Edition in March coincides with Women's History Month and International Women's Day celebrations and the brand see its launch as a step forward by introducing Jane Walker as a symbol of the brand's commitment to progress.

Women have played a significant role in the brand's history dating back to 1893, when John Walker & Sons purchased the Cardhu distillery from Elizabeth Cumming. Cardhu is one of the single malts that comprises Johnnie Walker Black Label and is considered the heartbeat of the blend. Elizabeth Walker, the wife of founder John Walker, was also fundamental to the creation of their own blended whisky, working alongside John and their son Alexander in the original Walker grocery shop in Kilmarnock, Ayrshire, Scotland. Today, nearly 50 percent of the brand's 12 expert blenders are women, with female leadership across marketing and C-Level executives.

"Important conversations about gender continue to be at the forefront of culture and we strongly believe there is no better time than now to introduce our Jane Walker icon and contribute to pioneering organisations that share our mission," commented Stephanie Jacoby, Vice President of Johnnie Walker. "We are proud to toast the many achievements of women and everyone on the journey towards progress in gender equality."

To support this effort as part of Keep Walking America, Johnnie Walker will be donating $1 for every bottle of the Jane Walker Edition made to organizations championing women's causes, with a total donation of up to $250,000, including a donation of $150,000 to the Elizabeth Cady Stanton and Susan B. Anthony Statue Fund and its Monumental Women campaign. Monumental Women, a non-profit dedicated to creating a monument honouring America's women suffragists in New York City's Central Park, where there are 23 statues of historical figures but not one honouring a real woman. Johnnie Walker is proud to support this incredible organization on a historic initiative that will make public representations of important women and people of all backgrounds a reality in the future.

"We are here to move history forward. Our project honours Stanton and Anthony as well as all the women who fought for the largest nonviolent revolution in the history of this nation, when over half the population won the right to vote. It's an instant history lesson. But most of all, it's about completing the journeys toward justice of the valiant women who came before us and achieving the full equality for women that they were denied. Monumental change is coming. We thank Johnnie Walker for their support and recognizing the importance of Women's History," said Pam Elam, President, Elizabeth Cady Stanton and Susan B. Anthony Statue Fund and its Monumental Women Campaign.

In addition to celebrating historic female figures through the support of Monumental Women, Johnnie Walker will also celebrate the next generation of female leaders by donating a portion of Jane Walker Edition proceeds to She Should Run, who are dedicated to inspiring women to run for office.

You can find the current Johnnie Walker whisky range available from specialist whisky retailers such as Master of Malt

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