Jameson Widen The Circle Ahead Of St Patricks Day 2022
16th February 2022
Following a
couple of years of subdued St Patrick
Day celebrations Jameson Irish whiskey
is encouraging you to Widen The
Circle ahead of St Patricks Day
2022.
Following a couple of years of rather
subdued St. Patricks Day celebrations
where we have been unable to celebrate
with friends and family, Jameson Irish
whiskey are calling on you to 'Widen The
Circle' ahead of St Patricks Day 2022.
The 'Widen The Circle' campaign builds
on Jameson’s long held belief that life
is better shared by inviting people to
reach out and invite others in for those
moments of authentic human connection.
The new multi-media campaign will be
spearheaded by a TV ad called ‘That
Spark’, featuring Irish actor, writer
and comedian Aisling Bea, the creator
and star of BAFTA award-winning show
‘This Way Up’ and star of Netflix’s
‘Living With Yourself’. The ad has been
made by Emmy and Grammy nominated
director Jake Scott, who brings great
warmth to the piece, through the
storyline of witty awkward social
situations where people just click.
"It’s
a joy being part of Jameson’s new ‘Widen
the Circle’ campaign," explains Aisling.
"As not just an Irish person, but as a
comic and in my writing, I’ve always
been about searching for human
connections, how people come together.
The campaign felt like the perfect fit
for me and I loved having the role of
the person who is trying to get everyone
to step out of their comfort zone and
engage with people they may not have
thought they were open or brave enough
to. It's the surprising thing we have so
dearly missed the last two years. And
the job comes with the added bonus of
getting a visit to the Jameson
distillery which is not a bad day at the
office at all."
"As the world reopens, Jameson, the
world’s favourite Irish whiskey, is
inviting the world to embrace other
kindred spirits and ‘Widen the Circle’,"
explains Brendan Buckley, Global
Marketing Director at Jameson owner
Irish Distillers. "Our campaign will
challenge people to look for the shared
values that unite them, making the world
feel like a smaller, friendlier place by
encouraging individuals and communities
to make new connections. It will not
only demonstrate the accessibility of
our whiskey, but also the larger idea it
can bring of inclusiveness, kinship and
belonging."
Coinciding with the launch, and to
showcase the best of Irish culture and
creativity, a series of St. Patrick’s
Day events are taking place around the
world, culminating in a live streamed
performance by Irish post-punk band
Fontaines D.C. on 17th March. Fans
across the world will be able to connect
with one of Ireland’s most exciting
contemporary musical exports virtually
on the Jameson Connects platform for
free by signing up for tickets via the
Jameson website Jameson Irish Whiskey (jamesonwhiskey.com)
Obviously you will be looking to share a
dram of Jameson with you widened circle,
you will find the current Jameson whiskey
range available from specialist online
whisky retailers such as
The Whisky Exchange,
Amazon
and
Master of Malt
Where To Buy Whisky Online
Select a country for a list of
specialist Whisky shops who delivers to
you:
