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Jameson set
to bring St Patrick’s Day celebrations
to life across the world.
Once again, Jameson is supporting its
St Patrick’s Day activities with the
release of a special limited edition
bottle, which will be available to on
trade, off trade and travel retail
customers. Created by glass artist,
David Smith, the 2013 design evokes a
classic back bar mirror, in recognition
of the iconic glass etching and ornate
gilding that can be found in Dublin pubs
where Jameson has been served for
generations. The limited edition bottle
is available in 24 countries around the
world from February 2013.
As well as releasing the limited edition
whiskey to mark St Patrick’s Day,
Jameson will also be bringing the St
Patrick’s Day celebrations to life
across the world for consumers by
hosting Jameson ‘St Patrick’s Live’
events throughout March and on Sunday
17th March.
The headline event will be held in
Dublin, Ireland and aims to give Jameson
fans the ultimate, alternative St
Patrick’s experience. Festivities
include The Jameson St. Patrick’s Live
party in Dublin, which will be headlined
this year by globally-acclaimed band,
Bombay Bicycle Club, with support from
leading Irish musicians, Jape and The
Cast of Cheers. The concert will be
streamed live on
www.jamesonwhiskey.com to
allow people all over the world to
experience St Patrick’s Day,
Jameson-style.
Jameson is also taking over streets and
venues in major cities such as Prague,
Buenos Aires, Mumbai and Stockholm to
give locals a taste of true Irish St
Patrick’s festivities.
This year’s Jameson St Patrick’s Live
celebrations sees the return of the
annual Jameson Live Global Broadcast,
where radio stations from around the
world descend on Dublin to join in the
festivities and broadcast their shows
live from the Old Jameson Distillery in
Dublin. 43 radio stations from 10
countries will broadcast and capture the
bustling atmosphere of Dublin.
The 2012 celebrations saw over 200 hours
of broadcasting time at the Jameson
Global Live Broadcast, from countries
such as the US and Japan. The Jameson
website registered more than 25,000 hits
on 17th March 2012, as consumers around
the world looked for Irish inspiration,
while the activities helped the brand
surpass the 400,000 Facebook ‘Fans’
milestone.
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